B.S. in Business Administration

Break into the world of business with a B.S. in Business Administration from Georgian Court University. You’ll learn about economics, ethics, statistics, financial planning, marketing, management, communications, and law in a practical, hands-on way.

Business administration majors may choose to concentrate further in finance, management, sports management, or marketing to prepare for careers in those specialties. Upon graduation, you’ll be fully prepared to thrive in a variety of roles.

Courses

Program

To earn a B.S. in Business Administration, you must successfully complete at least 120 credits, including:

  • General Education courses
  • EC181 Principles of Macroeconomics (3) and EC182 Principles of Microeconomics (3) (which may also satisfy some of the General Education requirements)
  • Business core courses (45 credits)
  • Concentration courses (15 credits)

For more information on program requirements, consult the Undergraduate Catalog.

Courses

Business Core:

  • AC171 Principles of Accounting I (3)
  • AC172 Principles of Accounting II (3)
  • IS224 Computing & Information Systems in Business (3)
  • BU121Quantitative Business Concepts (3)
  • BU211 Business Law (3)
  • BU213 Management Theory & Organizational Behavior (3)
  • BU221 Business Statistics & Probability (3)
  • BU241 Principles of Marketing (3)
  • BU242 Managerial Communications (3)
  • IS320 Management Information Systems (3)
  • BU335 Financial Management I (3)
  • BU411 Human Resource Management (3)
  • BU491 Business Strategies & Policy (3)
  • Choose from business electives 300+-level AC, BU, EC, or IS (6)

Note: BU121 may be waived if the student has achieved a B or better in MA107, MA109, MA110, or MA115.

Concentrations

Must be selected by junior year.

Finance & Economics Concentration:

  • Choice of courses (pick one):
    • BU336 Finance Management II (3)
    • BU434 Investment Analysis (3)
  • EC382 International Finance & Economics (3)
  • EC481 Comparative Economic Systems (3)
  • EC482 Financial Markets & Institutions (3)
  • BU450 Internship & Career Preparation (1)
  • BU451 Internship (2+)

Management Concentration:

  • Choice of courses (pick one):
    • BU314 Entrepreneurship (3)
    • BU428 Project Management: Planning & Control (3)
  • BU317 Organizational Behavior (3)
  • BU321 Electronic Commerce (3)
  • BU417 Production & Operations Management (3)
  • BU450 Internship & Career Preparation (1)
  • BU451 Internship (2+)

Marketing Concentration:

  • Choice of courses (pick one):
    • BU321 Electronic Commerce (3)
    • BU343 Sales & Sales Management (3)
  • BU341 Consumer Behavior (3)
  • BU342 Principles of Advertising & Public Relations (3)
  • BU442 Research Skills for Management & Marketing (3)
  • BU450 Internship & Career Preparation (1)
  • BU451 Internship (2+)

Sports Management Concentration:

  • BU371/ES325 Principles of Sports Management (3)
  • BU373 Sports Marketing (3)
  • BU376 Special Events Management (3)
  • EC375 The Business of Sports in Society (3)
  • BU450 Internship & Career Preparation (1)
  • BU451 Internship (2+)

Note: S0350/ES315 Sports in Society can be substituted for any of the courses in the sports management concentration.

Minor in Business Administration

Complement your primary focus of study with a minor in business administration from GCU. Explore business basics and enhance your management aptitude with this comprehensive curriculum that teaches real-world skills. This program requires 18 to 24 credits.

Program

To earn a minor in business administration, you must successfully complete:

  • Choice of courses (pick one option):
    • AC476 Survey of Accounting (3)
    • AC171 Principles of Accounting I (3) & AC172 Principles of Accounting II (3)
  • Choice of courses (pick one):
    • BU476 Statistical Analysis (3)
    • BU221 Business Statistics & Probability (3)
  • Choice of courses (pick one):
    • BU477 Marketing Fundamentals (3)
    • BU241 Principles of Marketing (3)
  • Choice of courses (pick one):
    • BU478 Principles of Management (3)
    • BU213 Management Theory & Organizational Behavior (3)
  • Choice of courses (pick one):
    • BU479 Principles of Finance (3)
    • BU335 Financial Management I (3)
  • Choice of courses (pick one option):
    • EC476 Economic Survey (3)
    • EC181 Principles of Macroeconomics (3) & EC182 Principles of Microeconomics (3)

For more information on program requirements, consult the Undergraduate Catalog.

Minor in Management

Natural-born leader? A minor in management from GCU exposes you to everyday business practices and allows you to cultivate your leadership acumen for a wide range of career possibilities. This program requires 18 credits.

Program

To earn a minor in management, you must successfully complete:

  • BU213 Management Theory & Organizational Behavior (3)
  • BU242 Managerial Communications (3)
  • BU317 Organizational Behavior (3)
  • BU321 Electronic Commerce (3)
  • BU411 Human Resource Management (3)
  • BU417 Production & Operations Management (3)

For more information on program requirements, consult the Undergraduate Catalog.

Minor in Marketing

Enhance your ability to promote and communicate with a minor in marketing from GCU. You’ll learn how to convey brand messaging, engage audiences, and position products and services for maximum exposure. This program requires 18 credits.

Program

To earn a minor in marketing, you must successfully complete:

  • BU241 Principles of Marketing (3)
  • BU242 Managerial Communications (3)
  • BU321 Electronic Commerce (3)
  • BU341 Consumer Behavior (3)
  • BU342 Principles of Advertising & Public Relations (3)
  • BU442 Research Skills for Management & Marketing (3)

For more information on program requirements, consult the Undergraduate Catalog.

Minor in Social Media Marketing

Take an in-depth look at today’s constantly evolving world of social media. Discover how theories can be applied to target and attract online communities and spread messaging to a new group of customers. The minor in social media marketing combines social media theories and practice with traditional marketing strategies to give you knowledge and skills for today’s new user-driven marketplace while also teaching you about the essential skills of writing for online media, e-commerce, communications, and graphic design. This program requires 18 credits.

Program

To earn a minor in social media marketing, you must successfully complete:

  • CM111 Communication Revolutions (3)
  • BU241 Principles of Marketing (3)
  • BU321 E-commerce (3)
  • BU346 Social Media Marketing (3)
  • Your choice of 6 credits from:
  • EN210 Writing for the Mass Media (3)
  • EN250 The Power of Grammar (3)
  • BU441 Public Relations (3)
  • CM225 Transmedia Storytelling (3)
  • CM341 Public Relations Writing (3)
  • GD113 Computer Graphics (3)
  • GD322 Web Design I (3)
  • GD422 Web Design 2 (3)
  • BU450/BU451 or CM370 or EN405 Internship (taken only after completing other minor requirements)

For more information on program requirements, consult the Undergraduate Catalog.

Minor in Sports Management

Get in the game with a minor in sports management from GCU. You’ll learn how to lead others in the sports industry, represent top talent, manage high-profile financial transactions, and negotiate deals. This program requires 18 credits.

Program

To earn a minor in sports management, you must successfully complete:

  • BU213 Management Theory & Organizational Behavior (3)
  • BU241 Principles of Marketing (3)
  • BU371 Principles of Sports Management (3)*
  • BU373 Sports Marketing (3)
  • BU375 The Business of Sports in Society (3)
  • BU376 Special Events Management (3)

For more information on program requirements, consult the Undergraduate Catalog.

Note: SO350/ES315 Sports in Society can be substituted for any of the courses in the sports management minor.

*ES325 Wellness Program Management is cross-listed with BU371.

Note: If a required course for the minor is also a required course for the student’s major, a replacement course for that required course must be selected from the elective course list.

The School of Business helped me through my entire process of discovering who I am and what career path I wanted to pursue. Every class I have taken has related back to my career with Target, and each class has influenced the decisions I make at work on a daily basis.

Reyna Klink ‘15