Public Relations Concentration
- CM100 Fundamentals of Communication
- CM101 Introduction to Mass Communication
- CM105 Fundamentals of Public Speaking
- CM305 Media Law and Ethics
- CM401 Communication Research Methods
- CM405 Media Internship-Seminar
- CM220 Introduction to Public Relations
- CM290 Multimedia Communication
- CM341 Public Relations Writing
- CM402 Public Relations Campaigns
CM100 Fundamentals of Communication
An introduction to the fundamental concepts in human communication, providing a theory-based overview of the communication studies discipline. This course imparts a foundation for further study, promoting strategies for becoming better communicators in everyday life and in the workplace. 3 credits.
CM101 Introduction to Mass Communication
A survey course covering the history and development of mass media, including newspapers, magazines, books, music radio, television, Internet, as well as advertising and public relations. The course will also address legal and ethical issues, and the impact of media on society. Students will read, discuss, research and write about various aspects of mass media. 3 credits.
CM105 Fundamentals of Public Speaking
Student will learn the fundamentals of public speaking through lecture, assignment and practice. A primary focus will be with respect to the students increasing their own self confidence in their public speaking abilities. Special emphasis will be placed on voice training in order to enable students to make more effective presentations. 3 credits.
CM305 Media Law and Ethics
An overview of media ethics and the principles of media law as they apply to the work of media and communications professionals in a variety of fields. Examines the principles on which American law is based and discusses the creation, interpretation and the role of law, while analyzing ethical issues through case studies concerned with different media, including advertising, film, photojournalism, print and broadcast journalism, public relations, television and World Wide Web. Introduces a variety of key issues in media law and ethics and demonstrates the complexities in reaching outcomes. Junior class standing or above. 3 credits.
CM401 Communication Research Methods
Introduction to the use of the scientific method, various research approaches, and application of both qualitative and quantitative methods applicable to the field of communication. Junior class standing or above. 3 credits.
CM405 Media Internship-Seminar
Students work in a professional setting where they are exposed to practical applications of their academic training. Students are expected to spend a minimum of 10 hours a week in the workplace. Course descriptions are tailored to the student’s interests and the institution’s specifications and must be approved by the GCU Communication Program Director prior to class. At the discretion of the professor, students prepare a final paper and/or complete a project. Student consultation with the professor is essential during the project’s formative and development stages. The final paper/project is expected to reflect in-depth academic and practical applications gleaned from the internship experience. Prerequisite: Senior status, enrollment and valid standing in communication major, and approval of communication Program Director. 3 credits.
CM220 Introduction to Public Relations
An introduction to the theory, concepts, and practice of public relations. Attention will be placed on the understanding of public opinion, strategic planning, and the process of communication to achieve mutual understanding between an organization and its publics in today's society. 3 credits.
CM290 Multimedia Communication
Students in this course will develop the skills required for improved productivity in producing and editing electronic communications and professional business. Students will gain basic knowledge of communication as applied in multimedia environments as well as work with selected industry-standard software such as Adobe InDesign, Illustrator, Flash, and Dreamweaver. A precursor course for those Communication students who wish to further their experience in Web Design 1 and 2, Computer Graphics, and Graphic Design 1 and 2. Also offered to art and non-art majors as an elective. 4 hour studio. 3 credits.
CM341 Public Relations Writing
This course provides an overview of the principles of basic strategic communication decision-making, and applies these strategies and practices to the production of actual, effective communication messages for multiple audiences in a variety of formats. Writing assignments may include: mission statements, fact sheets, backgrounders, press releases, feature stories, pitch letters, brochures, newsletters and Web messages. Prerequisite: CM210. 3 credits.
CM402 Public Relations Campaigns
An advanced course in public relations management designed to develop a successful public relations campaign. The course reviews the step-by-step process of planning, implementation, and evaluation and applies the steps to an existing organization. Service Learning component. Prerequisites CM220, CM341, CM401. 3 credits.