Graphic Design & Multimedia » Careers
Art directors, or creative directors are in charge of a creative team that produces artwork to be displayed in magazines, on television, on billboards, on the web, or on products. A creative team can consist of artists, graphic designers, photographers, copywriters, and a production staff. Art directors make sure that each of these workers produce and complete their work on time and to the client's satisfaction. Art directors also play a major role in the development of a project by making decisions on the visual elements of the project, and by giving the final say on the selection of models, art, props, colors, and other elements. To be an art director you will need advanced training in graphic design as art directors also often do some of the artwork and designing themselves. However, most of an art director's time is spent doing supervisory and administrative work.
Graphic Designer - Layout Artist
Graphic Designers are responsible for creating original art work with a
visual style, design and layout that is appropriate to the project's concept
and goals. They may create screen layouts, menus, icons and symbols, logos,
charts and diagrams. The visual design must be consistent with and support
the overall goal of the project and be visually interesting to the product's
users. It helps create the "mood" of the product and therefore the
experience that the user has while using the product. Good Graphic
Designers are talented artists with strong drawing and illustration techniques
who are also competent in using a variety of digital tools and
A layout artist deals with the structure and layout out of images and text in a pleasing format for printed media. This can include magazine work, brochures, flyers, books, cd booklets, posters, and that kind of thing. For something like a magazine, color, typeface, text formatting, graphic layout and more must be considered. Is the typeface chosen good for long term reading, or will the eyes get tired? Does that title typeface fit the feel of the rest of the article? Are the photos arranged in such a way that is pleasing to the eye, and directs the reader in the right flow or direction? These are just some of the questions a layout artist must ask themselves.
Software that often is used for this kind of graphic design job is a layout program such as QuarkXPress, Adobe PageMaker, Adobe InDesign. They also may interact with a vector program such as Adobe Illustrator, Macromedia Freehand, and or a photo editing program such as Adobe Photoshop.
Illustrator - Technical Illustrator
Illustrators conceptualize and create illustrations that represent an idea or a story through two-dimensional or three-dimensional images. Illustrators may do drawings for printed materials such as books, magazines, and other publications, or for commercial products such as textiles, packaging, wrapping paper, greeting cards, calendars, stationary, and more. Illustrators use many different mediums, from pencil and paint, to digital formatting, to prepare and create their illustrations. As an illustrator, you will consult with clients in order to best determine what illustrations will best meet the story they are trying to tell, or what message they are trying to communicate.
Technical Illustrators conceptualize and create three-dimensional images, storyboard sketches, and moving illustrations for animated productions, television commercials, movies, computer games, or set and exhibit designs. Technical illustration primarily involves the use of digital mediums and formatting to create illustrations.
Web Designer - Flash Designer
As a web designer, your work could be viewed by thousands of people everyday. Web designers create the pages, layout, and graphics for web pages, and play a key role in the development of a website. Web designers have the task of creating the look and feel of a website by choosing the style, and by designing attractive graphics, images, and other visual elements, and adapting them for the website's pages. Web designers also design and develop the navigation tools of a site. As a web designer, you will make decisions regarding what content is included on a web page, where things are placed, and how the aesthetic and continuity is maintained from one screen to the next. All of this involves skill and training in computer graphics, graphic design, and in the latest in computer and web technology.
Flash is a multimedia graphics program written and distributed by Adobe, and is designed specifically for use on the web. Flash is a tool for creating interactive and animated web sites, and uses vector and raster graphics, which means that the graphics can be scaled to any size without losing clarity or quality. Flash also uses a scripting language called ActionScript, as well as bidirectional streaming of video and audio.
Animator - Game Developer
Animators create two-dimensional (2D) and three-dimensional (3D) images that
show objects in motion or illustrate a process. These images convey or
enhance the project's message. Originally animators created images using
paper and pen. These images were then arranged to give the illusion of
movement and depth. Today, two dimensional (2D) animators can still create
images in the traditional way, but the images are then scanned into a
computer, edited, and color, texture, or motion are added. There are also
computer based 2D animation software packages to assist with the initial
creation of the images. Three dimensional (3D) images are created using
computer animation or modeling programs and produce much more realistic and
complex images. The hardware and software needed to create 3D animation is
still very expensive and requires a high level of skill. Therefore, this
type of work tends to be done by large production companies. It is also
more difficult and expensive to obtain training and experience in 3D
animation, but compensation can be twice that of 2D animators.
Games developers are involved in the creation and production of games that range from computer, handheld, console and arcade games to games on the internet, mobile phones and other wireless game applications. Their work involves either design (including art and animation) or programming.
Multimedia Designer - Video Producer
Jobs in multimedia design can be found in such career fields as television or film production, animation, audio production, and set design, as well as several other multimedia, and production design fields. Earning a degree in multimedia design can provide you with the knowledge and skills you will need to pursue a career in multimedia design. Through a degree program in multimedia design, you will gain training in digital media, design, visual effects and motion graphics, animation, production development, computer-aided design and drafting, production, and communication and information technology. You will also learn about production and editing, layout design, and other details that are involved in multimedia design.
Video Producers are responsible for all video components of the project.
They can be involved in creating or shooting new video, acquiring existing
video and editing. The video producer is charged with making the video look
good on the computer. In addition to these more creative activities, the
Video Producer is also involved in various management activities such as
budgeting, scheduling, planning and resource allocation. Video for
multimedia projects and traditional video projects have many of the same
components. Both have the same pre-production and production components
such as scripts, storyboards, actors, lighting, props, etc. Video for
multimedia must then be converted to a digital format for editing,
manipulation, and playback by computer or other electronic media.