Georgian Court Course All about Taking Care of Business—Online
Lakewood, N.J., Sept. 14, 2010—From the 10 billion songs that have been downloaded via Apple’s iTunes store to the countless times you’ve gone online to check your bank balance, sign up for new services, or track the status of a package, the Internet is all about business these days.
Understanding the virtual interaction between organizations and businesses and their consumers and clients is among the topics that will be covered in “E-Commerce: How Business is Conducted Online.” The course, which runs October 1 to 29, is one of 11 new offerings this fall from Georgian Court University’s McAuley Institute for Lifelong Learning (MILL), a specialty curriculum designed for adults 50 and over who enjoy college-level classes. MILL classes, which generally run five to seven weeks, focus on thought-provoking topics and are taught by experienced professors and respected experts who are leaders in their fields.
“Nearly all businesses use e-commerce to sell products and services, to market and promote themselves, and to interact with customers and provide customer services,” says Janice Warner, Ph.D., assistant professor of business at GCU, who is teaching the class. “E-commerce provides an edge even to those companies who have brick-and-mortar storefronts, but many companies are now finding ways to innovate and create completely new businesses using the Web.”
Dr. Warner, who earned her undergraduate and master’s degrees in electrical engineering at Columbia University, completed her M.B.A. and doctorate in management at Rutgers University. She is an expert in information technology security, statistical data mining, and e-commerce, and teaches GCU courses in business statistics, management decision making, and project management.
Her new e-commerce class, however, is all about taking care of business in the 21st century.
“We’ll discuss how the Web is changing the business environment in a variety of ways,” says Dr. Warner, adding that companies now use the Web to enhance their products and services, manage sales and marketing, and keep up with customer relations. The MILL course gives participants the background needed to discuss using the Internet for starting or enhancing a business. Participants will also examine ways the traditional marketplace is being changed by the online shift.
“E-Commerce: How Business is Conducted Online” meets Fridays from 11:00 a.m. to 1:00 p.m. in Room 117 of the Arts and Science Center on GCU’s Lakewood campus. Registration is $120 per person, and enrollment is open only to paid MILL members. An annual $25 fee allows participants to become members of the McAuley Institute, which offers enriching and challenging classes without the hassles of homework, tests, or course credits. MILL members also attend two social networking events and invitation-only activities with headline guests who appear at GCU throughout the year.
Join the McAuley Institute for Lifelong Learning by contacting GCU’s Office of Conferences and Special Events at 732.987.2263 or firstname.lastname@example.org. Registration forms are also available at www.georgian.edu/mcauley, and full course descriptions for MILL classes are in the latest edition of Mosaic, GCU’s publication of McAuley Community Center programs and events.
Founded in 1908 and sponsored by the Sisters of Mercy, Georgian Court University is a comprehensive university with a strong liberal arts core and a special concern for women. A forward-thinking university that supports diversity and academic excellence, Georgian Court serves over 3,000 students of all faiths and backgrounds in a residential Women's College and a coeducational University College with undergraduate and graduate programs. Georgian Court's main campus is located at 900 Lakewood Avenue, Lakewood, N.J., on the picturesque former George Jay Gould estate, now named a National Historic Landmark. Georgian Court also offers classes at its site at One Woodbridge Center in Woodbridge, at Coastal Communiversity in Wall, and at Cumberland County College in Vineland.
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