Skip NavigationMAIN MENU

Georgian Court welcomes students for Fall 2020 classes–read highlights of our plans and download the app, which must be completed daily before coming to campus. Always check GCU e-mails and https://georgian.edu/health-services/coronavirus/ for the most up-to-date information.

Ashley Elmore Devon

Dr. Ashley Elmore

Associate Professor

School:

School of Business and Digital Media

Department:

School of Business

Office Location:

Farley Center 307

Office Hours:

Tuesday 4pm-6pm Wednesday 10:45-11:15 (New Seminary Location) Thursday: 9:30am-11am

Educational Background

Doctorate of Philosophy: Occupational and Technical Studies Specialization: Marketing and Business Education Old Dominion University, Norfolk, VA, August 2007-May 2013 Dissertation Title: Determining the Employment Benefits of Marketing Education Industry Certification Examinations   Masters of Business Administration Duquesne University, Pittsburgh, PA, June 2002-December 2003 American University, MBA semester study Concentration: Marketing and Organizational Behavior Awarded High Honors   Bachelor of Science: Marketing Management Virginia Polytechnic Institute and State University, Blacksburg, VA, August 1998-May 2002 Awarded Cum Laude  

Professional Experience

UNIVERSITY TEACHING EXPERIENCE: Georgian Court University, Lakewood, NJ Tenured Associate Professor in School of Business, August 2011-current
  • Promoted to Tenured Associate Professor in 2018 due to superior teaching, research, and service
  • Instruct undergraduate and MBA courses in the subjects of marketing and management
  • Develop new curriculum and degree programs such as Social Media Marketing, 18 credit Social Media Marketing Minor, and 30 credit M.S. in Marketing and Communication Innovations
  • Contribute to university enhancement and strategic vision through committee work
  • Mentor and advise 40 students per semester and ensure appropriate student course selection
  • Enhance the freshman experience and heightened retention by instructing the Freshman Experience course
UNIVERSITY LEADERSHIP EXPERIENCE: Master of Business Administration Program Director, August 2015-current
  • Collaborate with key stakeholders to formulate, implement, and measure a long-term success strategy for the graduate program
  • Generate excitement for the MBA program and elevate enrollment through creative marketing initiatives, open houses, and information sessions
  • Oversee program assessment to enhance student learning and ensure education objectives are achieved
  • Provide graduate students with services entailing orientation, advising, and conflict resolution
  • Project demand and formulate course offerings and rotations
  • Recruit, evaluate, hire, and orient adjunct faculty
  • Developed MBA Learning Goals, annual assessment plan, and course embedded assessments
Business Administration Program Director: Hazlet Branch Campus, August 2017-current
  • Collaborated with Brookdale Community College to develop the GCU Degree Completion Center located at the Brookdale Hazlet campus
  • Streamline the transition for Brookdale students into a bachelor degree program through advising and mentoring
  • Peer review Hazlet faculty to provide feedback and enhance teaching
  • Educate prospective students on program benefits at admissions events and heighten enrollment
CORPORATE EXPERIENCE: SHE by SoCap Product Spokesperson, May 2010 to August 2012
  • Served as a public relations specialist and product endorser for top selling hair extension company
  • Increased sales for company through personal testimonials and presentation
  • Drafted press releases to hair style magazines and websites to appeal to target market
PhD Internship: ABC Television Entertainment Marketing, October 2009-July 2010
  • Effectively worked with producers, celebrities, cast and crew members
  • Acquired additional knowledge on product placement and celebrity endorsements
  • Increased ratings through creative marketing techniques and generated millions of viewers
ECPI College of Technology, Manassas, VA Marketing Representative and Admissions Counselor, January 2004-September 2004
  • Created marketing and promotional materials to gain interest of target market
  • Deliver sales presentations and articulate the college’s features and benefits
  • Exceeded weekly appointment and enrollment goals
  • Earned salesperson of the month within 3-months of employment
Beaute Talent, Vienna, VA Marketing Representative May 2002-August 2005
  • Increased brand awareness and sales volume by executing creative marketing campaigns
  • Embarked upon personal selling to facilitate brand loyalty and long term customer relationships
  • Enhanced public speaking skills and positively represented brands at trade shows and conference
 

Research / Creativity Interest Area

PROFESSIONAL PUBLICATIONS:
  • Elmore, A., & Steed, N. (2017). Effectively Integrating Social Media and Web Based Technologies into the Classroom without Lawyers: #SixStepModel. The Transnational Journal of Business, 2(1) Summer 2017.
  • Elmore, A. Choden, K., Warner, J. (2017). Global Collaborative Learning Outcomes Assessment in Business. Global Education Journal: Critical Thinking Series.
  • Elmore, A. Choden, K., Warner, J. (2016). Collaborative Learning Outcomes Assessment. 2016 International Multi-Conference on Society, Cybernetics and Informatics Conference Proceedings (106-110)
  • Warner, J., Elmore, A., & Summerhays, J, Business Across Borders Assessing Learning Outcomes, 2015 Conference Proceedings. Paper presented at the Northeast Business and Economics Association, Jamaica, New York.
  • Best Paper Award: Should Universities Develop Courses or Degree Programs in Social Media Marketing: Academy of Business Research, September 2014
  • Elmore, A. (2014). Employability Advantages of Marketing Education Industry Certification Examinations. ILS Journal for Workforce Development, 4(1) 15-23.
  • Elmore, A. (2014, November). Marketing Education Industry Certification. 2014 Conference Proceedings. Paper presented at the Northeast Business and Economics Association, Monmouth University (121-124).
  • Elmore, A. (2014, November). Should Universities Develop Courses or Degree Programs in Social Media Marketing? 2014 Conference Proceedings. Paper presented at the Northeast Business and Economics Association, Monmouth University (125-128).
PROFESSIONAL PRESENTATIONS:
  • Elmore, A., & Steed, N. (2017). Academy of Business Research Conference, Effectively Integrating Social Media and Web Based Technologies into the Classroom without Lawyers: #SixStepModel, September 2017.
  • Elmore, A. Choden, K., Warner, J. (2016). Collaborative Learning Outcomes Assessment in Business. 2016 International Multi-Conference on Society, Cybernetics and Informatics Conference Proceedings (106-110).
  • Engaging a Multi-generational Workplace: MODC, February 2016: Attracting, Managing and Retaining Millennials
  • Warner J., Elmore, A. Developing Global Competencies through Networked Student International Collaboration, ACBSP, July 2015
  • Elmore, A. (2015) Academy of Business Research: Lights Camera Action: The Marketing Behind Reality TV, November 2015
  • Warner, J., Elmore, A., & Summerhays, J, Business Across Borders Assessing Learning Outcomes, NBEA Conference, November 2015.
  • Warner J., Elmore, A. Developing Global Competencies through Networked Student International Collaboration, ACBSP, July 2015
  • Warner, J., & Elmore, A. Business Across Borders, Business Professor Teaching Summit (BPTS), May 2015
  • Poster Session: Social Media Marketing Courses. New Jersey Social Media Summit, April 2015
  • Poster Session: Arroyo, R., Bruzzese, S., Klich, D., Elmore, A. Using Instagram to increase Chipotle Mexican Grill’s brand loyalty among Generation Z. New Jersey Social Media Summit, April 2015
  • Warner, J., McQuillen, K., Elmore, A., Business Across Borders as Practiced via COIL. SUNY Coil Conference, March 2015
  • Marketing Education Industry Certification. NBEA Conference, November 2014
  • Should Universities Develop Courses or Degree Programs in Social Media Marketing? NBEA Conference, November 2014
  • Academy of Business Research: Should Universities Develop Courses or Degree Programs in Social Media Marketing, September 2014
  • Lights, Camera, Action: The Marketing Behind Reality TV DECA Power Trip National Conference, November 2010
 

Additional Information

AWARDS: Virginia Graham Teaching Excellence Nominee, 2017 ACSBP Regional Teaching Excellence Award, 2016 Best Paper Award: Should Universities Develop Courses or Degree Programs in Social Media Marketing: Academy of Business Research, 2014 DECA Target Advisor Scholarship Recipient, 2008 DECA Marketing Organization Outstanding Advisor, 2007-2008 ITT Technical Institute Apple Teaching Award, 2007 Toyota and WJLA Channel 7 News Working Woman of the Year, 2006 Best New Professor of the Quarter for ITT Technical Institute, 2006 National Honor Roll’s Outstanding American Teacher, 2005-2006

Vita

Share This Page

Share on facebook
Share on twitter
Share on linkedin
Share on pinterest

We use cookies and similar technologies to understand our visitors’ experiences. By continuing to use this website, you agree to this condition of use. For further information please see our privacy policy.