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School:
School of Business and Digital Media
Department:
School of Business
Office Location:
Farley Center 307
Office Hours:
Tuesday 4pm-6pm
Wednesday 10:45-11:15 (New Seminary Location)
Thursday: 9:30am-11am
Educational Background
Doctorate of Philosophy: Occupational and Technical Studies
Specialization: Marketing and Business Education
Old Dominion University, Norfolk, VA, August 2007-May 2013
Dissertation Title: Determining the Employment Benefits of Marketing Education Industry Certification Examinations
Masters of Business Administration
Duquesne University, Pittsburgh, PA, June 2002-December 2003
American University, MBA semester study
Concentration: Marketing and Organizational Behavior
Awarded High Honors
Bachelor of Science: Marketing Management
Virginia Polytechnic Institute and State University, Blacksburg, VA, August 1998-May 2002
Awarded Cum Laude
Professional Experience
UNIVERSITY TEACHING EXPERIENCE:
Georgian Court University, Lakewood, NJ
Tenured Associate Professor in School of Business, August 2011-current
- Promoted to Tenured Associate Professor in 2018 due to superior teaching, research, and service
- Instruct undergraduate and MBA courses in the subjects of marketing and management
- Develop new curriculum and degree programs such as Social Media Marketing, 18 credit Social Media Marketing Minor, and 30 credit M.S. in Marketing and Communication Innovations
- Contribute to university enhancement and strategic vision through committee work
- Mentor and advise 40 students per semester and ensure appropriate student course selection
- Enhance the freshman experience and heightened retention by instructing the Freshman Experience course
- Collaborate with key stakeholders to formulate, implement, and measure a long-term success strategy for the graduate program
- Generate excitement for the MBA program and elevate enrollment through creative marketing initiatives, open houses, and information sessions
- Oversee program assessment to enhance student learning and ensure education objectives are achieved
- Provide graduate students with services entailing orientation, advising, and conflict resolution
- Project demand and formulate course offerings and rotations
- Recruit, evaluate, hire, and orient adjunct faculty
- Developed MBA Learning Goals, annual assessment plan, and course embedded assessments
- Collaborated with Brookdale Community College to develop the GCU Degree Completion Center located at the Brookdale Hazlet campus
- Streamline the transition for Brookdale students into a bachelor degree program through advising and mentoring
- Peer review Hazlet faculty to provide feedback and enhance teaching
- Educate prospective students on program benefits at admissions events and heighten enrollment
- Served as a public relations specialist and product endorser for top selling hair extension company
- Increased sales for company through personal testimonials and presentation
- Drafted press releases to hair style magazines and websites to appeal to target market
- Effectively worked with producers, celebrities, cast and crew members
- Acquired additional knowledge on product placement and celebrity endorsements
- Increased ratings through creative marketing techniques and generated millions of viewers
- Created marketing and promotional materials to gain interest of target market
- Deliver sales presentations and articulate the college’s features and benefits
- Exceeded weekly appointment and enrollment goals
- Earned salesperson of the month within 3-months of employment
- Increased brand awareness and sales volume by executing creative marketing campaigns
- Embarked upon personal selling to facilitate brand loyalty and long term customer relationships
- Enhanced public speaking skills and positively represented brands at trade shows and conference
Research / Creativity Interest Area
PROFESSIONAL PUBLICATIONS:
- Elmore, A., & Steed, N. (2017). Effectively Integrating Social Media and Web Based Technologies into the Classroom without Lawyers: #SixStepModel. The Transnational Journal of Business, 2(1) Summer 2017.
- Elmore, A. Choden, K., Warner, J. (2017). Global Collaborative Learning Outcomes Assessment in Business. Global Education Journal: Critical Thinking Series.
- Elmore, A. Choden, K., Warner, J. (2016). Collaborative Learning Outcomes Assessment. 2016 International Multi-Conference on Society, Cybernetics and Informatics Conference Proceedings (106-110)
- Warner, J., Elmore, A., & Summerhays, J, Business Across Borders Assessing Learning Outcomes, 2015 Conference Proceedings. Paper presented at the Northeast Business and Economics Association, Jamaica, New York.
- Best Paper Award: Should Universities Develop Courses or Degree Programs in Social Media Marketing: Academy of Business Research, September 2014
- Elmore, A. (2014). Employability Advantages of Marketing Education Industry Certification Examinations. ILS Journal for Workforce Development, 4(1) 15-23.
- Elmore, A. (2014, November). Marketing Education Industry Certification. 2014 Conference Proceedings. Paper presented at the Northeast Business and Economics Association, Monmouth University (121-124).
- Elmore, A. (2014, November). Should Universities Develop Courses or Degree Programs in Social Media Marketing? 2014 Conference Proceedings. Paper presented at the Northeast Business and Economics Association, Monmouth University (125-128).
- Elmore, A., & Steed, N. (2017). Academy of Business Research Conference, Effectively Integrating Social Media and Web Based Technologies into the Classroom without Lawyers: #SixStepModel, September 2017.
- Elmore, A. Choden, K., Warner, J. (2016). Collaborative Learning Outcomes Assessment in Business. 2016 International Multi-Conference on Society, Cybernetics and Informatics Conference Proceedings (106-110).
- Engaging a Multi-generational Workplace: MODC, February 2016: Attracting, Managing and Retaining Millennials
- Warner J., Elmore, A. Developing Global Competencies through Networked Student International Collaboration, ACBSP, July 2015
- Elmore, A. (2015) Academy of Business Research: Lights Camera Action: The Marketing Behind Reality TV, November 2015
- Warner, J., Elmore, A., & Summerhays, J, Business Across Borders Assessing Learning Outcomes, NBEA Conference, November 2015.
- Warner J., Elmore, A. Developing Global Competencies through Networked Student International Collaboration, ACBSP, July 2015
- Warner, J., & Elmore, A. Business Across Borders, Business Professor Teaching Summit (BPTS), May 2015
- Poster Session: Social Media Marketing Courses. New Jersey Social Media Summit, April 2015
- Poster Session: Arroyo, R., Bruzzese, S., Klich, D., Elmore, A. Using Instagram to increase Chipotle Mexican Grill’s brand loyalty among Generation Z. New Jersey Social Media Summit, April 2015
- Warner, J., McQuillen, K., Elmore, A., Business Across Borders as Practiced via COIL. SUNY Coil Conference, March 2015
- Marketing Education Industry Certification. NBEA Conference, November 2014
- Should Universities Develop Courses or Degree Programs in Social Media Marketing? NBEA Conference, November 2014
- Academy of Business Research: Should Universities Develop Courses or Degree Programs in Social Media Marketing, September 2014
- Lights, Camera, Action: The Marketing Behind Reality TV DECA Power Trip National Conference, November 2010
Additional Information
AWARDS:
Virginia Graham Teaching Excellence Nominee, 2017
ACSBP Regional Teaching Excellence Award, 2016
Best Paper Award: Should Universities Develop Courses or Degree Programs in Social Media Marketing: Academy of Business Research, 2014
DECA Target Advisor Scholarship Recipient, 2008
DECA Marketing Organization Outstanding Advisor, 2007-2008
ITT Technical Institute Apple Teaching Award, 2007
Toyota and WJLA Channel 7 News Working Woman of the Year, 2006
Best New Professor of the Quarter for ITT Technical Institute, 2006
National Honor Roll’s Outstanding American Teacher, 2005-2006
