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Ashley Elmore Devon

Dr. Ashley Elmore

Associate Professor

School:

School of Business and Digital Media

Department:

School of Business

Office Location:

Farley Center 307

Office Hours:

Tuesday 4pm-6pm Wednesday 10:45-11:15 (New Seminary Location) Thursday: 9:30am-11am

Educational Background

Doctorate of Philosophy: Occupational and Technical Studies Specialization: Marketing and Business Education Old Dominion University, Norfolk, VA, August 2007-May 2013 Dissertation Title: Determining the Employment Benefits of Marketing Education Industry Certification Examinations   Masters of Business Administration Duquesne University, Pittsburgh, PA, June 2002-December 2003 American University, MBA semester study Concentration: Marketing and Organizational Behavior Awarded High Honors   Bachelor of Science: Marketing Management Virginia Polytechnic Institute and State University, Blacksburg, VA, August 1998-May 2002 Awarded Cum Laude  

Professional Experience

UNIVERSITY TEACHING EXPERIENCE: Georgian Court University, Lakewood, NJ Tenured Associate Professor in School of Business, August 2011-current
  • Promoted to Tenured Associate Professor in 2018 due to superior teaching, research, and service
  • Instruct undergraduate and MBA courses in the subjects of marketing and management
  • Develop new curriculum and degree programs such as Social Media Marketing, 18 credit Social Media Marketing Minor, and 30 credit M.S. in Marketing and Communication Innovations
  • Contribute to university enhancement and strategic vision through committee work
  • Mentor and advise 40 students per semester and ensure appropriate student course selection
  • Enhance the freshman experience and heightened retention by instructing the Freshman Experience course
UNIVERSITY LEADERSHIP EXPERIENCE: Master of Business Administration Program Director, August 2015-current
  • Collaborate with key stakeholders to formulate, implement, and measure a long-term success strategy for the graduate program
  • Generate excitement for the MBA program and elevate enrollment through creative marketing initiatives, open houses, and information sessions
  • Oversee program assessment to enhance student learning and ensure education objectives are achieved
  • Provide graduate students with services entailing orientation, advising, and conflict resolution
  • Project demand and formulate course offerings and rotations
  • Recruit, evaluate, hire, and orient adjunct faculty
  • Developed MBA Learning Goals, annual assessment plan, and course embedded assessments
Business Administration Program Director: Hazlet Branch Campus, August 2017-current
  • Collaborated with Brookdale Community College to develop the GCU Degree Completion Center located at the Brookdale Hazlet campus
  • Streamline the transition for Brookdale students into a bachelor degree program through advising and mentoring
  • Peer review Hazlet faculty to provide feedback and enhance teaching
  • Educate prospective students on program benefits at admissions events and heighten enrollment
CORPORATE EXPERIENCE: SHE by SoCap Product Spokesperson, May 2010 to August 2012
  • Served as a public relations specialist and product endorser for top selling hair extension company
  • Increased sales for company through personal testimonials and presentation
  • Drafted press releases to hair style magazines and websites to appeal to target market
PhD Internship: ABC Television Entertainment Marketing, October 2009-July 2010
  • Effectively worked with producers, celebrities, cast and crew members
  • Acquired additional knowledge on product placement and celebrity endorsements
  • Increased ratings through creative marketing techniques and generated millions of viewers
ECPI College of Technology, Manassas, VA Marketing Representative and Admissions Counselor, January 2004-September 2004
  • Created marketing and promotional materials to gain interest of target market
  • Deliver sales presentations and articulate the college’s features and benefits
  • Exceeded weekly appointment and enrollment goals
  • Earned salesperson of the month within 3-months of employment
Beaute Talent, Vienna, VA Marketing Representative May 2002-August 2005
  • Increased brand awareness and sales volume by executing creative marketing campaigns
  • Embarked upon personal selling to facilitate brand loyalty and long term customer relationships
  • Enhanced public speaking skills and positively represented brands at trade shows and conference
 

Research / Creativity Interest Area

PROFESSIONAL PUBLICATIONS:
  • Elmore, A., & Steed, N. (2017). Effectively Integrating Social Media and Web Based Technologies into the Classroom without Lawyers: #SixStepModel. The Transnational Journal of Business, 2(1) Summer 2017.
  • Elmore, A. Choden, K., Warner, J. (2017). Global Collaborative Learning Outcomes Assessment in Business. Global Education Journal: Critical Thinking Series.
  • Elmore, A. Choden, K., Warner, J. (2016). Collaborative Learning Outcomes Assessment. 2016 International Multi-Conference on Society, Cybernetics and Informatics Conference Proceedings (106-110)
  • Warner, J., Elmore, A., & Summerhays, J, Business Across Borders Assessing Learning Outcomes, 2015 Conference Proceedings. Paper presented at the Northeast Business and Economics Association, Jamaica, New York.
  • Best Paper Award: Should Universities Develop Courses or Degree Programs in Social Media Marketing: Academy of Business Research, September 2014
  • Elmore, A. (2014). Employability Advantages of Marketing Education Industry Certification Examinations. ILS Journal for Workforce Development, 4(1) 15-23.
  • Elmore, A. (2014, November). Marketing Education Industry Certification. 2014 Conference Proceedings. Paper presented at the Northeast Business and Economics Association, Monmouth University (121-124).
  • Elmore, A. (2014, November). Should Universities Develop Courses or Degree Programs in Social Media Marketing? 2014 Conference Proceedings. Paper presented at the Northeast Business and Economics Association, Monmouth University (125-128).
PROFESSIONAL PRESENTATIONS:
  • Elmore, A., & Steed, N. (2017). Academy of Business Research Conference, Effectively Integrating Social Media and Web Based Technologies into the Classroom without Lawyers: #SixStepModel, September 2017.
  • Elmore, A. Choden, K., Warner, J. (2016). Collaborative Learning Outcomes Assessment in Business. 2016 International Multi-Conference on Society, Cybernetics and Informatics Conference Proceedings (106-110).
  • Engaging a Multi-generational Workplace: MODC, February 2016: Attracting, Managing and Retaining Millennials
  • Warner J., Elmore, A. Developing Global Competencies through Networked Student International Collaboration, ACBSP, July 2015
  • Elmore, A. (2015) Academy of Business Research: Lights Camera Action: The Marketing Behind Reality TV, November 2015
  • Warner, J., Elmore, A., & Summerhays, J, Business Across Borders Assessing Learning Outcomes, NBEA Conference, November 2015.
  • Warner J., Elmore, A. Developing Global Competencies through Networked Student International Collaboration, ACBSP, July 2015
  • Warner, J., & Elmore, A. Business Across Borders, Business Professor Teaching Summit (BPTS), May 2015
  • Poster Session: Social Media Marketing Courses. New Jersey Social Media Summit, April 2015
  • Poster Session: Arroyo, R., Bruzzese, S., Klich, D., Elmore, A. Using Instagram to increase Chipotle Mexican Grill’s brand loyalty among Generation Z. New Jersey Social Media Summit, April 2015
  • Warner, J., McQuillen, K., Elmore, A., Business Across Borders as Practiced via COIL. SUNY Coil Conference, March 2015
  • Marketing Education Industry Certification. NBEA Conference, November 2014
  • Should Universities Develop Courses or Degree Programs in Social Media Marketing? NBEA Conference, November 2014
  • Academy of Business Research: Should Universities Develop Courses or Degree Programs in Social Media Marketing, September 2014
  • Lights, Camera, Action: The Marketing Behind Reality TV DECA Power Trip National Conference, November 2010
 

Additional Information

AWARDS: Virginia Graham Teaching Excellence Nominee, 2017 ACSBP Regional Teaching Excellence Award, 2016 Best Paper Award: Should Universities Develop Courses or Degree Programs in Social Media Marketing: Academy of Business Research, 2014 DECA Target Advisor Scholarship Recipient, 2008 DECA Marketing Organization Outstanding Advisor, 2007-2008 ITT Technical Institute Apple Teaching Award, 2007 Toyota and WJLA Channel 7 News Working Woman of the Year, 2006 Best New Professor of the Quarter for ITT Technical Institute, 2006 National Honor Roll’s Outstanding American Teacher, 2005-2006

Vita

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