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Virtual – Marketing During Crises: Marketing Automation and Crisis Management Communications During COVID-19
June 23 @ 7:00 pm - 7:30 pm
Marketing strategies and related campaign efforts take significant resources, time and stakeholder buy-in to develop and execute. So how should marketers and organizations adapt their efforts to address sudden and disruptive crises like the COVID-19 pandemic and social movements?
Join this 20-minute virtual seminar (followed by 10-minute Q&A) as we:
- Examine the factors that influence how marketers re-assess and adjust their automated or pre-scheduled marketing / communications campaigns
- Evaluate the merits of automated marketing in response approaches
- Consider implications and best practices using relevant case studies
This seminar is ideal for marketers and communications professionals working in specialized or managerial roles ⎼ e.g. social media marketers, advertising or public relations AEs / junior AEs, search marketing specialists, etc.
Ashley Elmore, Ph.D.
Georgian Court University
Dr. Elmore is a tenured professor for the School of Business and Digital Media. She teaches a wide range of courses in digital marketing for the University’s MBA and social media marketing programs. She also serves as program director of the online master’s in communication and digital marketing.