Great marketing doesn't just sell products — it builds brands, shapes culture, and moves people to act. GCU's ACBSP-accredited B.S. in Marketing gives you the strategy, creativity, and data skills to do all three — with a curriculum that covers everything from consumer psychology and brand management to social media, growth hacking, and digital analytics.
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Today's top marketers don't just have great ideas — they can measure them. GCU's Marketing curriculum blends brand strategy and consumer behavior with real-world digital tools: social media marketing, lifecycle and email marketing, marketing research, and digital analytics. You'll learn to build campaigns that are both creatively compelling and data-driven — exactly what employers are looking for.
If you want to specialize in the fastest-growing area of the field, GCU's optional Digital Marketing Concentration gives you 12 dedicated credits in career exploration, growth hacking, lifecycle & email marketing, and digital marketing analytics & experimentation. It's the ideal path if you're aiming for roles in digital advertising, content marketing, e-commerce, or marketing technology.
MK266 — "Going Viral & Growth Hacking" — is exactly what it sounds like. You'll study what drives people to share content, how to build meme-worthy campaigns, and how the most successful digital brands grew their audiences organically. It's one of a suite of modern marketing courses — alongside social media marketing, email lifecycle marketing, and digital analytics — that make GCU's Marketing program feel genuinely current.
Marketing students begin their professional development in the first year through Internship Prep & Career Development, and the required internship puts real employer experience on your resume before graduation. Marketing students are expected to pursue internship opportunities in marketing — giving you the industry connections, portfolio pieces, and professional references that matter when you're job hunting.
The B.S. in Marketing is accredited by the Accreditation Council for Business Schools and Programs (ACBSP) — a nationally recognized quality standard for business education.
Marketing is one of the most dynamic, creative, and data-rich fields in business — and it’s changing faster than almost any other discipline. GCU’s B.S. in Marketing is designed to keep you ahead of that change.
Built on the 45-credit Business Core, the Marketing major combines essential business fluency — accounting, economics, finance, statistics — with a focused set of marketing courses that build real, applicable expertise. You’ll study how consumers make decisions, how brands are built and managed, how research informs strategy, and how digital channels are used to reach, engage, and convert audiences at scale.
What’s different about GCU’s Marketing program? It’s genuinely current. Alongside foundational coursework in consumer behavior, advertising & PR, and marketing research, you’ll find courses like Social Media Marketing, Going Viral & Growth Hacking, Lifecycle & Email Marketing, and Digital Marketing Analytics & Experimentation. These aren’t afterthoughts — they’re core to what today’s marketing employers expect you to know.
For students who want to go even deeper in digital, the optional Digital Marketing Concentration provides 12 dedicated credits in the digital ecosystem — career exploration, growth strategies, email campaigns, and analytics experimentation. It’s a powerful specialization that can be completed within the 120-credit degree.
Small classes mean you’ll work closely with faculty and peers on campaigns, research projects, and presentations — building the portfolio and professional confidence you’ll need on day one of your career.
The B.S. in Marketing is accredited by ACBSP.
Important note on Rize Education consortium courses: The following Marketing elective courses are offered online through a consortium of accredited colleges and universities, with technology and administrative support provided by Rize Education. Oversight is reviewed and approved by Georgian Court University. Students register through GCU and receive GCU academic credit:
GCU’s B.S. in Marketing is a great fit if you:
Marketing professionals are needed in virtually every industry — because every organization, product, and service needs to reach an audience. Here’s where GCU Marketing graduates go.
| Career | Entry Salary | Mid-Career Salary | Experienced Salary |
|---|---|---|---|
| Market Research Analysts | $47,000–$58,000 | $77,200 | $100,000+ |
| Advertising & Promotions Managers | $55,000–$70,000 | $138,500 | $160,000+ |
| Marketing Managers | $65,000–$80,000 | $158,200 | $180,000+ |
Job Outlook
To earn this degree, students must successfully complete at least 120 credits, including General Education requirements and the major requirements below.
To earn a Bachelor of Science in Marketing, students must successfully complete 120 credits which include s the business core, which is 45 credits in accounting, business, and economics coursework, plus additional courses in marketing as follows:
| Code | Title | Credits |
|---|---|---|
| Business Core Courses | ||
| AC171 | Principles of Financial Accounting | 3.0 |
| AC172 | Principles of Managerial Accounting | 3.0 |
| EC181 | Principles of Macroeconomics 1 | 3.0 |
| EC182 | Principles of Microeconomics 1 | 3.0 |
| BU121 | Quantitative Business Concepts 1,2 | 3.0 |
| CAR200 | Internship Prep & Career Development | 1.0 |
| BU211 | Business Law | 3.0 |
| BU213 | Mgmt Theory & Org. Behavior | 3.0 |
| BU221 | Business Statistics & Probability | 3.0 |
| IS224 | Introduction to Business Analytics | 3.0 |
| FIN235 | Introduction to Finance | 3.0 |
| MK241 | Principles of Marketing | 3.0 |
| BU242 | Managerial Communications | 3.0 |
| or CM251 | Intercultural Communication | |
| or CM252 | Organizational Communication | |
| IS320 | Management Information Systems | 3.0 |
| BU351 | Internship 3 | 2.0 |
| BU491 | Business Strategies & Policy | 3.0 |
| Marketing Courses | ||
| MK246 | Social Media Marketing | 3.0 |
| MK341 | Consumer Behavior | 3.0 |
| MK442 | Marketing Research | 3.0 |
| Elective Marketing Courses | ||
| Select three of the following: | 9.0 | |
BU321 | Electronic Commerce | |
CM309 | Public Relations Writing | |
MK266 | Going Viral & Growth Hacking | |
MK342 | Principles of Advertising & PR | |
MK343 | Sales & Sales Management | |
MK356 | Lifecycle & Email Marketing | |
MK446 | Digital Mktg Analytics & Experimentation | |
SM241 | Sport Marketing | |
| Total Credits | 63.0 | |
Course may also satisfy a General Education requirement.
BU121 Quantitative Business Concepts may be waived if the student has achieved a B or better in MA109 College Algebra, MA110 Precalculus, or MA115 Calculus I.
A marketing student is required to identify and search for internship opportunities in marketing.
This option within the B.S. in Marketing major requires 12 credits.
| Code | Title | Credits |
|---|---|---|
| MK100 | Career Exploration in Digital Marketing | 3.0 |
| MK266 | Going Viral & Growth Hacking | 3.0 |
| MK356 | Lifecycle & Email Marketing | 3.0 |
| MK446 | Digital Mktg Analytics & Experimentation | 3.0 |
| Total Credits | 12.0 | |
Admissions Requirements First-Year Students
Transfer Students
Advanced Admission to the MBA: Marketing majors with a 3.5 GPA overall and in the major may apply for Advanced Admission to GCU’s MBA program (which now includes a new Marketing Concentration) after completing 75 credits. No GMAT required.
By the time you earn your B.S. in Marketing from GCU, you’ll be able to:
Q: What’s the difference between the Marketing major and the Digital Marketing Concentration? A: The B.S. in Marketing is the full degree — it covers all aspects of marketing from consumer behavior and brand strategy to advertising, sales, and research. The Digital Marketing Concentration is an optional 12-credit specialization within the Marketing major, designed for students who want to focus specifically on digital channels — growth hacking, email marketing, and analytics. You get the full degree either way; the concentration just adds a deeper digital focus.
Q: Are some courses in this program offered online? A: Yes — several of the marketing electives and the Digital Marketing Concentration courses are offered online through a consortium of accredited colleges and universities, with technology and administrative support provided by Rize Education. These courses are approved and overseen by Georgian Court University, and students register through GCU and receive GCU credit. All other program requirements are available on campus, hybrid, or through GCU’s own online offerings.
Q: What kinds of internships do Marketing students typically complete? A: Marketing students intern at a wide range of organizations — including digital marketing agencies, corporate marketing departments, media companies, nonprofits, and consumer brands. Marketing students are expected to seek internship opportunities in the marketing field. Career Services and faculty advisors help students identify and secure placements that align with their career goals.
Q: Can I study Marketing and also pursue sport marketing specifically? A: Absolutely. Sport Marketing (SM241) is one of the Marketing elective options, and you can further specialize by adding the Sport Management minor. This combination is ideal if you’re interested in careers at sports teams, athletic apparel brands, sports media companies, or marketing agencies that serve sports clients. See the Sport Management, B.S. page for more details on that program.
Q: Is there a GPA requirement to stay in the Marketing program? A: Yes — a minimum 2.3 GPA overall and in the major is required to continue in the program beyond your sophomore year. A 2.5 GPA in all major courses is required for graduation.
Q: Can I earn an MBA after my Marketing degree, and is there a fast track? A: Yes. Marketing majors with a 3.5 GPA can apply for Advanced Admission to GCU’s MBA program as early as junior year. You can start taking MBA courses while finishing your undergraduate degree — no GMAT required. The MBA now includes a new Marketing Concentration (launching Fall 2026), making this pathway especially compelling for Marketing B.S. students.
Q: What software and tools will I use in this program? A: Marketing students work with a range of industry-standard digital tools across coursework — including social media platforms and analytics dashboards, email marketing platforms, survey and research tools, and digital advertising tools.
Q: Is Marketing a creative program or more analytical? A: Both — and that’s the point. Today’s most effective marketers blend creative thinking with analytical rigor. GCU’s Marketing curriculum reflects this: courses like Graphic Design principles, Going Viral & Growth Hacking, and Social Media Marketing build creative skills, while Marketing Research, Business Statistics & Probability, and Digital Marketing Analytics & Experimentation build quantitative and analytical capability. You’ll graduate strong in both.
Q: When should I apply? A: GCU uses rolling admissions, so you can apply any time. Priority deadlines are November 1, January 1, and March 1. Applying early maximizes your access to merit scholarships, housing, and financial aid.
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