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Jeongwon Choi

Dr. Jeongwon Choi

Assistant Professor & Program Coordinator, Sport Management


School of Business & Digital Media


Business Administration

Office Location:

Farley Center 315

Office Hours:

To set up an appointment, it would be best for you to reach me by email first, but you may also use the link below:

Educational Background

  • Ph.D. in Sport Administration, University of New Mexico, 2022
  • M.B.A. Specialized in Sport Administration, St. Thomas University, 2012
  • B.S. in Ocean Physical Education, Korea Maritime and Ocean University, 2011

Professional Experience

Professional Experiences
  • Supervisor, USA Lobo Triathlon, 2022
  • Director of Operations, University of New Mexico Lobo Men’s Soccer Team, 2018-2019
  • Manager, PR / Team, Suwon JS Cup U-19 Organizing Committee, 2016
  • Assistant Manager, Repucom Korea (Nielsen Sports), 2014
  • Staff, Property Development Team, Sportizen Ltd., 2013-2014
  • Researcher, SMS Research & Consulting Ltd., 2013
  • Ft. Lauderdale Strikers, Marketing Intern, 2011

Research / Creativity Interest Area

Selected Publications
  • Matz, R., Smith, A. B., & Choi, J. (2022). The perfect storm: Developmental tour golf, athletic identity, and COVID-19. Managing Sport and Leisure. 1-18.
  • Choi, J. & Kim. H. (2021). Sustainable careers of athletes: Themes and concepts regarding transition theories involving athletes. Sustainability, 13(9), 1-13.
Selected Conference Presentations
  • Choi, J. & Herrera, A. (March, 2024). Building Bridges: Understanding Student-Athletes’ Perspectives on College Experiences and Formulating Strategic Plans in NACC Division II Institutions. College Sport Research Institute. Columbia, SC
  • Nelson, A., Choi, J., Kang, B., & Wilkins, M. (November, 2023). The Importance of mentorship programs:  NCAA Division II Student-athletes’ perspectives. North American Society for the Sociology of Sport conference. New Orleans, LA. Provencio, C., Choi, J., & Smith, A. B. (May, 2023). Perceived Mattering Among College Coaches: Understanding the perceived mattering of revenue and non-revenue coaches. North American Society or Sport Management conference. Montreal, Québec.
  • Choi, J. & Smith, A. B. (June, 2022). Collegiate Athletes’ Motivation Towards Dual Role and Career Transition Plan: A Sequential Mixed Method Approach. North American Society or Sport Management conference. Atlanta, GA.
  • Smith, A.B., Choi, J., Harry, M., Springer, D., & Hatteburg, S. (March, 2022). COVID-19 Stressors and Coping of NCAA Graduate and Assistant Coaches. College Sport Research Institute. Columbia, SC.
  • Choi, J. & Smith, A. B. (February, 2021). What is your motivation? NCAA Division I student athletes’ motivational perspectives on dual roles. Applied Sport Management Association conference. Virtual Conference.

Additional Information


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