Marketing Program

Target and reach the right audience—and work in any industry doing it—with a B.S. in Marketing from Georgian Court University. Learn the principles of effective communication while delving into advertising, media relations, market research, and social media. First-hand experiences and real-world examples throughout coursework and projects show you how to apply these basics into creative campaigns that get results, all while showing you the benefits and flexibility of a career in marketing.

This broad major also includes exposure to finance, business law, strategy, and information management to equip creative marketing masterminds to excel in the business world. GCU also offers a minor in marketing and a minor in social media marketing.

Program

To earn a B.S. in Marketing, you must successfully complete at least 120 credits, including:

  • General Education courses
  • Business core courses (45 credits)
  • Management courses (15 credits)

For more information on program requirements, consult the Undergraduate Catalog.

Courses

Business Core:

  • AC171 Principles of Financial Accounting (3)
  • AC172 Principles of Managerial Accounting (3)
  • EC181 Principles of Macroeconomics (3)
  • EC182 Principles of Microeconomics (3)
  • IS224 Computing & Information Systems in Business (3)
  • BU121 Quantitative Business Concepts (3)*
  • BU211 Business Law (3)
  • BU213 Management Theory & Organizational Behavior (3)
  • BU221 Business Statistics & Probability (3)
  • BU241 Principles of Marketing (3)
  • BU242 Managerial Communications (3)
  • IS320 Management Information Systems (3)
  • BU335 Financial Management I (3)
  • BU450 Internship & Career Preparation (1)
  • BU451 Internship (2+)**
  • BU491 Business Strategies & Policy (3)

*BU121 may be waived if the student has achieved a B or better in MA107, MA109, MA110, or MA115.
**Marketing students are required to identify and search for internship opportunities in marketing.

Marketing:

  • BU341 Consumer Behavior (3)
  • BU342 Principles of Advertising & Public Relations (3)
  • BU442 Research Skills for Management & Marketing (3)
  • Choice of courses (pick two):
    • BU321 Electronic Commerce (3)
    • BU343 Sales & Sales Management (3)
    • BU346 Social Media Marketing (3)
    • BU373 Sports Marketing (3)
    • BU414 The Global Business Environment (3)
    • BU441 Public Relations (3)

Enhance your ability to promote and communicate with a minor in marketing from GCU. You’ll learn how to convey brand messaging, engage audiences, and position products and services for maximum exposure. This program requires 18 credits.

Program

To earn a minor in marketing, you must successfully complete:

  • BU241 Principles of Marketing (3)
  • BU242 Managerial Communications (3)
  • BU321 Electronic Commerce (3)
  • BU341 Consumer Behavior (3)
  • BU342 Principles of Advertising & Public Relations (3)
  • BU442 Research Skills for Management & Marketing (3)

For more information on program requirements, consult the Undergraduate Catalog.

Take an in-depth look at today’s constantly evolving world of social media. Discover how theories can be applied to target and attract online communities and spread messaging to a new group of customers. The minor in social media marketing combines social media theories and practice with traditional marketing strategies to give you knowledge and skills for today’s new user-driven marketplace while also teaching you about the essential skills of writing for online media, e-commerce, communications, and graphic design. This program requires 18 credits.

Program

To earn a minor in social media marketing, you must successfully complete:

  • BU241 Principles of Marketing (3)
  • BU321 E-commerce (3)
  • BU346 Social Media Marketing (3)
  • CM225 Transmedia Storytelling (3)
  • Your choice of at least 6 credits from:
    • EN230 Writing on the Web (3)
    • EN250 The Power of Grammar (3)
    • BU441 Public Relations* (3)
    • CM110 Communication Revolutions (3)
    • CM220 Public Relations* (3)
    • CM341 Public Relations Writing (3)
    • GD113 Computer Graphics (3)
    • GD322 Web Design I (3)
    • GD422 Web Design II (3)
    • BU450/BU451 or CM370 or EN405 Internship (taken only after completing other minor requirements)

*Students make take either BU441 or CM220 but not both.

For more information on program requirements, consult the Undergraduate Catalog.