Justin G. Roy is the new dean of admissions at Georgian Court University where he will oversee enrollment management, one of the most critical areas of the university’s operations. Mr. Roy, formerly vice president of enrollment and marketing at William Peace University in Raleigh, North Carolina, brings to GCU extensive experience in recruitment, marketing, operations planning, and business development.
“Engaging and enrolling prospective students is a significant challenge for colleges and universities nationwide,” said Joseph R. Marbach, Ph.D., president of Georgian Court. “As the only Catholic college or university serving Central and South Jersey, we know that Georgian Court is the right choice for many families. Mr. Roy has valuable expertise in developing long-term growth strategies—strategies that will help us reach, attract, and retain those students who want a high-quality, values-infused college education.”
Mr. Roy’s success in higher education reflects his passion for the student experience—especially millennial students who are market-savvy and more receptive to digital communication.
“I am excited and honored to lead the enrollment efforts at Georgian Court University,” Mr. Roy said. “The mission, values, campus community, and classroom experience provide amazing opportunities for students to develop and grow into leaders. I look forward to working with the campus community in developing and deploying strategies to grow our efforts of bringing the GCU experience to a wider array of students.”
At William Peace, Mr. Roy expanded student recruitment territories among his staff and rebranded the university following its 2011–2012 transition from an historic women’s institution to a fully co-ed university.
There he also led integrated marketing and communications efforts, implemented a new customer relationship management (CRM) system, and designed strategic reorganizations—all of which contributed to increased student enrollments. Previously, he worked at Nichols College in Dudley, Massachusetts, as director of social and digital media. At Nichols, he also increased brand visibility, led a Web site redesign, and implemented a range of digital strategies to support enrollment and the college’s online marketing.
Before working in higher education, Mr. Roy held leadership positions in sales, business development, and marketing consulting and development. He also co-founded Give Back Chicago, an organization that matched individuals’ professional skills with the needs of nonprofit organizations and gave young professionals—employed, un/underemployed, or in transition—an opportunity to give back or keep their skills sharp.