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About This Program

Target and reach the right audience—and work in any industry doing it—with a B.S. in Marketing from Georgian Court University. Learn the principles of effective communication while delving into advertising, media relations, market research, and social media. First-hand experiences and real-world examples throughout coursework and projects show you how to apply these basics into creative campaigns that get results, all while showing you the benefits and flexibility of a career in marketing.

This broad major also includes exposure to finance, business law, strategy, and information management to equip creative marketing masterminds to excel in the business world. GCU also offers a minor in marketing and a minor in social media marketing.

Program

To earn a B.S. in Marketing, you must successfully complete at least 120 credits, including:

  • General Education courses
  • Business core courses (45 credits)
  • Management courses (15 credits)

For more information on program requirements, consult the Undergraduate Catalog.

Courses

Business Core:

  • AC171 Principles of Financial Accounting (3)
  • AC172 Principles of Managerial Accounting (3)
  • BU121 Quantitative Business Concepts (3)*
  • BU211 Business Law (3)
  • BU213 Management Theory & Organizational Behavior (3)
  • BU221 Business Statistics & Probability (3)
  • BU241 Principles of Marketing (3)
  • BU242 Managerial Communications (3)
  • BU335 Financial Management I (3)
  • BU450 Internship & Career Preparation (1)
  • BU451 Internship (2+)**
  • BU491 Business Strategies & Policy (3)
  • EC181 Principles of Macroeconomics (3)
  • EC182 Principles of Microeconomics (3)
  • IS224 Introduction to Business Analytics (3)
  • IS320 Management Information Systems (3)

*BU121 may be waived if the student has achieved a B or better in MA107, MA109, MA110, or MA115.
**Marketing students are required to identify and search for internship opportunities in marketing.

Marketing:

  • BU341 Consumer Behavior (3)
  • BU342 Principles of Advertising & Public Relations (3)
  • BU442 Research Skills for Management & Marketing (3)
  • Choice of courses (pick two):
    • BU321 Electronic Commerce (3)
    • BU343 Sales & Sales Management (3)
    • BU346 Social Media Marketing (3)
    • BU373 Sports Marketing (3)
    • BU414 The Global Business Environment (3)
    • BU441 Public Relations (3)

Enhance your ability to promote and communicate with a minor in marketing from GCU. You’ll learn how to convey brand messaging, engage audiences, and position products and services for maximum exposure. This program requires 18 credits.

Program

To earn a minor in marketing, you must successfully complete:

  • BU241 Principles of Marketing (3)
  • BU341 Consumer Behavior (3)
  • BU442 Research Skills for Management & Marketing (3)
  • Choice of courses (pick three):
    • BU321 Electronic Commerce (3)
    • BU342 Principles of Advertising & Public Relations (3)
    • BU346 Social Media Marketing (3)
    • BU373 Sports Marketing (3)
    • BU441 Public Relations (3)

For more information on program requirements, consult the Undergraduate Catalog.

Take an in-depth look at today’s constantly evolving world of social media. Discover how theories can be applied to target and attract online communities and spread messaging to a new group of customers. The minor in social media marketing combines social media theories and practice with traditional marketing strategies to give you knowledge and skills for today’s new user-driven marketplace while also teaching you about the essential skills of writing for online media, e-commerce, communications, and graphic design. This program requires 18 credits.

Program

To earn a minor in social media marketing, you must successfully complete:

  • BU241 Principles of Marketing (3)
  • BU321 Electronic Commerce (3)
  • BU346 Social Media Marketing (3)
  • CM225 Transmedia Storytelling (3)
  • Your choice of at least 6 credits from:
    • EN230 Writing on the Web (3)
    • EN250 The Power of Grammar (3)
    • BU441 Public Relations* (3)
    • CM110 Communication Revolutions (3)
    • CM220 Public Relations* (3)
    • CM341 Public Relations Writing (3)
    • GD113 Computer Graphics (3)
    • GD322 Web Design I (3)
    • GD422 Web Design II (3)
    • BU450/BU451 or CM370 or EN405 Internship (taken only after completing other minor requirements)

*Students make take either BU441 or CM220 but not both.

Note: If a required course for the minor is also a required course for the student’s major, a replacement course must be selected from the elective course list.

For more information on program requirements, consult the Undergraduate Catalog.

Requirements for completion of an internship:

  1. Schedule an appointment to meet with Theodora Sergiou, internship coordinator – https://georgian.as.me/?calendarID=2795200.
  2. Complete the Internship Registration and Contract using Career Link.
    1. On the Georgian Court website, select the tab for “Services & Support,” then select “Career Services.” Or go to https://georgian.edu/careerlink.
    2. Select the “Student” icon. Sign in using the GCU username and the password you created for this account (it is not your GCU password). If this is your first time signing in, enter your GCU password and select “Activate” account to complete your profile and create a password.
    3. Once logged on, select “Experiential Learning” from the action menu and “SBDM Internship Documentation forms.”
    4. Complete the SBDM Approval Form online and submit it. It will be sent to the internship coordinator.
  3. After the form is executed (employer signs off), the internship coordinator will send it to the Office of the Registrar and you will be registered for the course.
  4. During the internship:
    1. Maintain a weekly journal of hours worked, tasks performed, and personal reflections.
    2. Regularly review your progress with the internship coordinator and employer.
  5. During the last week of the internship, please have your site supervisor sign into CareerLink. From the Experiential Learning action menu, select “SBDM Internship Documentation Forms.”
  6. Complete and submit the Internship Evaluation form. The form will be electronically forwarded to your employer. When the employer has completed and submitted the evaluation, it will automatically be sent to the internship coordinator.
  7. While the internship evaluation is in progress, you must write and submit a 1,500 to 2,000-word paper on your internship experience to the internship coordinator containing:
    1. an overview of the enterprise sponsoring the internship, including history, scope, mission, organizational structure, and clients;
    2. your job description, including your interactions as an intern with others in the company, office, or organization;
    3. how you achieved your learning objectives, including GCU courses and other skills you were able to apply; and
    4. a self-reflection on the impact of the internship on your career choice, goals, and plans.

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