Integrated Marketing Communication
The most successful digital marketing pros execute strategies that combine creativity and strategic business thinking. The online master’s degree in Integrated Marketing Communication at Georgian Court University balances these essential skills, equipping you with the technical, analytical, creative, and strategic tools you’ll need to become a leader in digital communication and marketing.
Program Highlights
Degree
Master of Science (M.S.)
1–2 years
Average time to complete
Delivery
Online
Cost
$820/credit
Total credits
30
Time of entry
Spring/Fall
Master’s Degree in Integrated Marketing Communication
You’ll master brand strategy in the digital age, return on investment measurements, business analytics, and everything in between—learning to both plan and create digital content. You’ll also have opportunities to work with real companies and nonprofits and network with marketing and creative specialists across the professional spectrum.
100% Online
Our master’s in Integrated Marketing Communication is available 100% online and can be completed in one or two years, depending on whether you study full- or part-time. There are no prerequisites or graduate test scores required. Just you, your time, and your innovation.
Digital marketing allows you to reach larger audiences for less money, driving business sales and growth. It also helps you to target your messaging to specific prospects and easily track the effectiveness of marketing initiatives based on metrics. As a result, digital marketing (which includes everything from social media to search engines to e-mail), is an essential tool today for businesses—large and small—as digital marketing jobs continue to grow.
We have two cohorts each year, in the spring or in the fall, so you can begin your studies in the semester that best fits your schedule.
Yes! Students in our M.S. in Integrated Marketing Communication program take exams for Hootsuite Marketing Analytics and Google Data Analytics certifications as part of their studies. These certifications prove to prospective employers you have the skills and knowledge to contribute from day one.
Program Information
The Master of Science in Integrated Marketing Communication at Georgian Court is a 30-credit program delivered entirely online. Coursework for the master’s degree in digital marketing covers topics such as creative process, design, distribution of messages across media, and assessment of results using digital technologies.
| Code | Title | Credits |
|---|---|---|
| Required Courses | ||
| MC610 | Integrated Marketing Communication 1 | 3.0 |
| MC612 | Digital Marketing | 3.0 |
| MC620 | Media Analytics | 3.0 |
| MC621 | Brand Identity | 3.0 |
| MC630 | Digital Storytelling | 3.0 |
| MC631 | Creativity & Innovation | 3.0 |
| MC640 | Media Law & Ethics | 3.0 |
| MC641 | Brand Communication | 3.0 |
| MC698 | User-Centered Design | 3.0 |
| MC699 | Campaign Planning & Management 2 | 3.0 |
| Total Credits | 30.0 | |
- 1
MC610 must be taken in the student’s first semester.
- 2
MC699 must be taken in the student’s final semester.
View the full curriculum and admission requirements.
Ellen M. Bernhard, Ph.D.
Assistant Professor of Communication
School of Business & Digital Media
Jeffries Hall 204A
ebernhard@georgian.edu
Jennifer J. Edmonds, Ph.D.
Dean
School of Business & Digital Media
Farley Center
jedmonds@georgian.edu
732-987-2662
Jinsook Kim, Ph.D.
Associate Professor
Director, Graphic Design & Multimedia Program
School of Business and Digital Media
Jeffries Hall (110)
jkim@georgian.edu
732-987-2726
Marci Mazzarotto, MFA, PhD
Assistant Professor
School of Business & Digital Media
Jeffries Hall (204)
mmazzarotto@georgian.edu
732-987-2272
If you’re interested in our master’s degree in communication and digital marketing, here are other programs at GCU you might want to explore:
Why Earn Your Master’s Degree in Integrated Marketing Communication at GCU?
The most important reason to choose Georgian Court for your digital marketing degree can be summed up in a single word: faculty. Our instructors bring years of real-world professional experience to the program and a wide range of industry experience and expertise, including public relations, big data, social media, and video production. Read on to learn more about what makes GCU one of the best schools for master’s in Integrated Marketing Communication students.
Here are more reasons to earn your master’s degree in Integrated Marketing Communication at GCU.
Develop Skills to Lead
Our Integrated Marketing Communication degree delivers a unique mix of strategic business thinking and creative marketing skills. It’s “more business” than a master’s in communication and “more creative” than an M.B.A. When you graduate, you’ll be well positioned to take the next step in your digital marketing career.
Get Real-World Marketing Experience
Our students have amazing opportunities to work with actual companies on marketing and communication projects. For example, as part of our capstone course, GCU students have partnered with nonprofits, small businesses, and entrepreneurs to create marketing and digital communication plans, design logos, build social media pages, and present their work to a panel of experts. It’s a chance for you to gain experience, help local businesses, and build your professional network in New Jersey and beyond.
Work on Your Own Schedule
Our online master’s in Integrated Marketing Communication is designed to fit your busy schedule. Classes are 100% online, all asynchronous—so you can study at times that work best for you—and can be completed on a part- or full-time basis.
Get an Upper Hand in the Job Market
In the 2020–2021 academic year, 100% of our students passed both the Hootsuite Social Marketing Analytics and Google Data Analytics certifications. These certifications prove to prospective employers you have the skills and knowledge to contribute from day one.
What Can You Do With an Integrated Marketing Communication Degree?
Launch your marketing career armed with confidence or position yourself for a promotion to run entire campaigns with our online master’s in Integrated Marketing Communication.
According to the U.S. Bureau of Labor Statistics, employment of advertising, promotions, and marketing managers is projected to increase 10% over the next decade, making this an excellent field in terms of professional growth opportunities and job security. You’ll have strong earning potential, with many digital marketing jobs offering excellent compensation packages—especially for those with a master’s degree.
Digital Marketing Jobs
Examples of jobs in marketing and communication that you may pursue with this degree include:
- marketing manager,
- creative director,
- marketing research analyst,
- social media manager,
- digital content strategist,
- data science manager, and
- public relations director.
Digital Marketing Salaries
The average marketing salary will vary considerably based on where you work and your level of education and experience. Here are a few examples to give you an idea of earning potential for different digital marketing jobs:
- marketing research analyst: $65,810*
- public relations manager: $112,854*
- creative director: $126,297*
- marketing manager: $141,490**
- data science manager: $143,948*
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