Master's Degree in
Communication & Digital Marketing

Girl taking a selfie
Launch your marketing career armed with confidence or position yourself for a promotion to run entire campaigns with our online Master of Science in Communication and Digital Marketing.
businessman using tablet
Unlike other master’s degrees, this program delivers the perfect balance of strategic business thinking and creative marketing skills. You’ll master brand strategy in the digital age, return on investment measurements, business analytics, and everything in between. It’s “more business” than a master’s in communication and “more creative” than an MBA.
In short, the GCU Master of Science in Communication and Digital Marketing checks all the boxes.
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Plus, it’s designed to fit your busy life. The program may be completed entirely online—from start to finish—in as little as 12 months (full-time) or 2 years (part-time).
This 100% online graduate program equips you with the tools you’ll need, technically, analytically, and strategically to become a master in the digital world.​
No pre-reqs required. No graduate test scores. Just you, your time, and your innovation.​
Georgian Court’s top-notch faculty’s knowledge, expertise, and network of creatives will have you hobnobbing with influencers and key stakeholders.​
This affordable, ten-course program can be completed in as quickly as one year.​

Excel At Both—
Business and Creative

Just think, by the end of this program you’ll —

Possess a competitive
advantage over others
Understand integrated marketing
strategies that drive results
Design creative campaigns
to meet business goals

The most successful digital marketing pros execute strategies that balance creativity and strategic business thinking. Georgian Court University’s Dr. Ashley Elmore directs the online master’s in communication and digital marketing program, which blends both.

Introduce Yourself

Thanks for your interest. While there are no prerequisite courses or standardized tests required for this program, we strongly encourage you to reach out before you apply. We want to ensure this master’s degree is the best fit for your career goal(s), whether you’re advancing your career or changing careers. Additionally, we’ll waive the $40 application fee should you decide to apply. Thank you.

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Marketing During Crises

View the replay of Georgian Court University's Marketing During Crises Virtual seminar. During this seminar, Georgian Court University Associate Professor Dr. Ashley Elmore examined key factors and best practices of adapting campaign approaches to meet changing needs, especially during cultural shifts.

The Details

Required Courses
MC600Integrated Marketing Communication 13
MC601Digital Storytelling3
MC602Business Analytics3
MC603Digital Marketing3
MC604Creativity and Innovation3
MC605Brand Strategy in the Digital Age3
MC606Media Law & Ethics3
MC607User-Centered Design3
MC608Digital Media Analytics & Cust Research3
MC609Campaign Planning & Management 23
Total Credits30
1

MC600 must be taken in the student’s first semester.

2

MC609 must be taken in the student’s final semester.



For more information on program requirements, consult the Graduate Catalog.
  • Completed and signed application.
  • $40 application fee.
  • Official transcripts from ALL colleges and universities attended.
  • Check with graduate admissions regarding additional required application documents.

Your courses will challenge you—but the application will not! We do not require GRE or GMAT scores or even prerequisite courses to be eligible for this program.

Master’s Degree in Communication & Digital Marketing:
$719.00 per credit

Federal Loans for Graduate Students
The Federal Stafford Student Loan (Unsubsidized) program allows graduate students who demonstrate federal financial aid eligibility and who are enrolled for at least 5 credits per term (fall and spring) to borrow up to $20,500 per year or up to the cost of attendance.

To receive Stafford Loans, graduate students must file a FAFSA each year. To be eligible, you must be in a graduate degree program and earning at least 5 credits.

Questions? We’re Here to Help!
If you have any questions about the process, please reach out to the GCU Office of Financial Aid at 732-987-2258.

Meet Your Faculty

Ellen Bernhard

Bernhard, Ellen

Assistant Professor of Digital Communication
School of Business & Digital Media
Jeffries Hall 204A
ebernhard@georgian.edu

View Faculty Profile
Jennifer Edmonds

Edmonds, Dr. Jennifer J.

Dean
School of Business & Digital Media
Farley Center
jedmonds@georgian.edu
732-987-2662

View Faculty Profile
Ashley Elmore Devon

Elmore-Bosonac, Ashley

Associate Professor
School of Business & Digital Media
Farley Center (307)
aelmore@georgian.edu
732-987-2165

View Faculty Profile
Woman smiling for the camera

Kim, Jinsook

Assistant Professor
Graphic Design and Multimedia
School of Business and Digital Media
Jeffries Hall (110)
jkim@georgian.edu
732-987-2726

View Faculty Profile
Portrait of woman smiling.

Mazzarotto, Marci

Assistant Professor
School of Business & Digital Media
Jeffries Hall (204)
mmazzarotto@georgian.edu
732-987-2272

View Faculty Profile

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