Communication and Digital Marketing Online Master’s Degree
The most successful digital marketing pros execute strategies that combine creativity and strategic business thinking. The online master’s degree in communication and digital marketing at Georgian Court University balances these essential skills, equipping you with the technical, analytical, creative, and strategic tools you’ll need to become a leader in digital communication and marketing.
Time of entry
Master’s Degree in
Communication and Digital Marketing
You’ll master brand strategy in the digital age, return on investment measurements, business analytics, and everything in between—learning to both plan and create digital content. You’ll also have opportunities to work with real companies and nonprofits and network with marketing and creative specialists across the professional spectrum.
Our master’s in communication and digital marketing is available 100% online and can be completed in one or two years, depending on whether you study full- or part-time. There are no prerequisites or graduate test scores required. Just you, your time, and your innovation.
Digital marketing allows you to reach larger audiences for less money, driving business sales and growth. It also helps you to target your messaging to specific prospects and easily track the effectiveness of marketing initiatives based on metrics. As a result, digital marketing (which includes everything from social media to search engines to e-mail), is an essential tool today for businesses—large and small—as digital marketing jobs continue to grow.
The Master of Science in Communication and Digital Marketing at Georgian Court is a 30-credit program delivered entirely online. Coursework for the master’s degree in digital marketing covers topics such as creative process, design, distribution of messages across media, and assessment of results using digital technologies.
|MC600||Integrated Marketing Communication 1||3|
|MC604||Creativity and Innovation||3|
|MC605||Brand Strategy in the Digital Age||3|
|MC606||Media Law & Ethics||3|
|MC608||Digital Media Analytics & Cust Research||3|
|MC609||Campaign Planning & Management 2||3|
MC600 must be taken in the student’s first semester.
MC609 must be taken in the student’s final semester.
View the full curriculum and admission requirements.
Why Earn Your Master’s Degree in Communication and Digital Marketing at GCU?
The most important reason to choose Georgian Court for your digital marketing degree can be summed up in a single word: faculty. Our instructors bring years of real-world professional experience to the program and a wide range of industry experience and expertise, including public relations, big data, social media, and video production. Read on to learn more about what makes GCU one of the best schools for master’s in communication and digital marketing students.
Here are more reasons to earn your master’s degree in Communication and Digital Marketing at GCU.
What Can You Do With a Digital Marketing Degree?
Launch your marketing career armed with confidence or position yourself for a promotion to run entire campaigns with our online master’s in communication and digital marketing.
According to the U.S. Bureau of Labor Statistics, employment of advertising, promotions, and marketing managers is projected to increase 10% over the next decade, making this an excellent field in terms of professional growth opportunities and job security. You’ll have strong earning potential, with many digital marketing jobs offering excellent compensation packages—especially for those with a master’s degree.
Digital Marketing Jobs
Examples of jobs in marketing and communication that you may pursue with this degree include:
- marketing manager,
- creative director,
- marketing research analyst,
- social media manager,
- digital content strategist,
- data science manager, and
- public relations director.
Digital Marketing Salaries
The average marketing salary will vary considerably based on where you work and your level of education and experience. Here are a few examples to give you an idea of earning potential for different digital marketing jobs:
- marketing research analyst: $65,810*
- public relations manager: $112,854*
- creative director: $126,297*
- marketing manager: $141,490**
- data science manager: $143,948*