Thanks for your interest. While there are no prerequisite courses or standardized tests required for this program, we strongly encourage you to reach out before you apply. We want to ensure this master’s degree is the best fit for your career goal(s), whether you’re advancing your career or changing careers. Additionally, we’ll waive the $40 application fee should you decide to apply. Thank you.
10 courses, 30 credits—all 100% online. Because we know how important your time is, you can graduate in as little as one year or finish in two years—you pick the pace.
Integrated marketing is a communication strategy that provides a seamless experience for consumers to interact with a company or brand across traditional and nontraditional marketing platforms. Learn how to create integrated marketing communication plans that unite strategies such as advertising, sales promotion, public relations, direct marketing, and social media. Enhance your knowledge of the marketing mix and appropriate segmentation and positioning strategies.
Explore the interactivity and narrative of digital media through the creation of audio and video projects. As the media landscape continues to evolve with the advent of new technology, you must thoroughly understand the digital world to create digital content that resonates with different types of audiences using different media platforms. Digital Storytelling takes the traditional craft and attributes of telling stories and merges them with new techniques to create diverse digital media. You’ll gain a new skillset in digital storytelling ideas, production, and analysis.
Businesses are inundated with data that could be used to develop insights into their customers, suppliers, and internal processes. The field of business analytics involves using data to guide decision making to improve productivity, increase profits and create competitive advantages. Discover the applications and issues associated with systematically using data to drive business decisions across industries and fields, including marketing, finance, operations, network security, fraud protection and strategy. Learn to collect and integrate data (systems knowledge) and how data informs optimal solutions (decision analysis). You will also learn to make predictions and find patterns (analytic tool application knowledge), to ask the right questions, and to think critically about results (management knowledge).
Digital marketing refers to advertising delivered through digital channels such as search engines, websites, social media, e-mail, and mobile apps. Learn best practices in formulating and analyzing digital-based marketing campaigns, as well as the integration of digital and traditional marketing channels. You’ll evaluate and select digital platforms that collaborate with company goals, brand personality, and the selected target market.
Explore the power of creative approaches of recent and historic innovations in business and industry. Through a case study approach, you’ll develop yourself as a leader capable of solving problems in business settings. Draw insights from the most innovative and successful corporations to explore their approaches as well as examine the role of failure in innovations throughout history using foundational, creative-thinking concepts.
Develop an integrated brand strategy in social media outlets to effectively communicate branding messages across digital outlets. You’ll evaluate tools for evaluating strategic uses of social media, developing a social media strategy and marketing campaign, and creating effective messaging for specific target audiences. You’ll also learn how marketers utilize digital media as a public relations tool to change brand perception, re-brand, and respond to negative publicity.
Critically analyze the legal and ethical framework defining media freedoms and constraints in the United States, including First Amendment rights. You’ll obtain a working knowledge of law and ethics in a media-related context, such as constitutional protection for organizations and practitioners, as well as discuss and analyze a range of legal and ethical issues within the scope of media from both historical and contemporary perspectives.
Understanding users is critical in the communication and digital marketing plan. You’ll learn how to create prototypes to diagnose design issues by users, teammates, and other stakeholders such as clients in human-centered usability. Develop prototype proposals and a report evaluating the prototypes and the system. You’ll also formulate recommendations for the redesign of the system and prototype to enhance user-centeredness.
Move beyond social media listening to enhance your knowledge of social media data to provide insights into brand perceptions and digital marketing effectiveness. Learn best practices for research design and how to make data-driven decisions using metrics like engagement, reach impressions, conversions, and overall return on investment (ROI).
This capstone course is where everything you’ve learned—digital storytelling, principles of integrated marketing, user-centered design, creativity, and digital analytics—comes together. Use your new skills to create and implement a marketing and digital communication campaign for a business.
Your courses will challenge you—but the application will not! We do not require GRE or GMAT scores or even prerequisite courses to be eligible for this program.
Master’s Degree in Communication & Digital Marketing:
$719.00 per credit
Federal Loans for Graduate Students
The Federal Stafford Student Loan (Unsubsidized) program allows graduate students who demonstrate federal financial aid eligibility and who are enrolled for at least 5 credits per term (fall and spring) to borrow up to $20,500 per year or up to the cost of attendance.
To receive Stafford Loans, graduate students must file a FAFSA each year. To be eligible, you must be in a graduate degree program and earning at least 5 credits.
Questions? We’re Here to Help!
If you have any questions about the process, please reach out to the GCU Office of Financial Aid at 732-987-2258.