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Communication & Digital Marketing

About This Program

Prepare yourself for a career in digital marketing, media, or communications with Georgian Court University’s Master of Science in Communication & Digital Marketing. This online graduate degree equips you to pursue a wide variety of careers, including director-level positions and other opportunities.

The curriculum for Georgian Court University’s Master of Science in Communication & Digital Marketing spans ten 3-credit courses that can be completed online in one year or extended to a two-year span. Coursework encompasses digital marketing, campaign management, branding, media law, and business analytics, among other topics.

Program

  • Required courses (30 credits)

For more information on program requirements, consult the Graduate Catalog.

Courses

Required:

  • BU602 Business Analytics (3)
  • MC600 Integrated Marketing Communication (3)
  • MC601 Digital Storytelling (3)
  • MC603 Digital Marketing (3)
  • MC604 Creativity & Innovation (3)
  • MC605 Brand Strategy in the Digital Age (3)
  • MC606 Media Law & Ethics (3)
  • MC607 User-Centered Design (3)
  • MC608 Digital Media Analytics & Customer Research (3)
  • MC609 Campaign Planning & Management (3)

Elective:

  • MC690 Special Topics (optional class to accommodate a student’s interest in a related independent study) (3)

Note: Students must take MC600 in their first semester and MC690 in their final semester.

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Monday 8:00 AM – 4:30 PM
Tuesday 8:00 AM – 7:00 PM
Wednesday 8:00 AM – 4:30 PM
Thursday 8:00 AM – 4:30 PM
Friday 8:00 AM – 4:30 PM

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