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Georgian Court welcomes students to the Spring 2021 semester. Please regularly check GCU e-mails and https://georgian.edu/health-services/coronavirus/ for the most up-to-date information. Download the CampusClear app, which must be completed every day that you are on campus.

Marketing

Target and reach the right audience—and work in any industry doing it—with a B.S. in Marketing from Georgian Court University. Learn the principles of effective communication while delving into advertising, media relations, market research, and social media. First-hand experiences and real-world examples throughout coursework and projects show you how to apply these basics into creative campaigns that get results, all while showing you the benefits and flexibility of a career in marketing.

This broad major also includes exposure to finance, business law, strategy, and information management to equip creative marketing masterminds to excel in the business world. GCU also offers a minor in marketing and a minor in social media marketing.

To earn this degree, you must successfully complete at least 120 credits, including your General Education requirements and the major requirements below.

Major Sequence

To earn a Bachelor of Science in Marketing, students must successfully complete 120 credits which include 60 credits in accounting, business, and economics coursework as follows:

Business Core Courses
AC171Principles of Financial Accounting3
AC172Principles of Managerial Accounting3
EC181Principles of Macroeconomics 13
EC182Principles of Microeconomics 13
IS224Introduction to Business Analytics3
BU121Quantitative Business Concepts 1,23
BU211Business Law3
BU213Mgmt Theory & Org. Behavior3
BU221Business Statistics & Probability3
BU241Principles of Marketing3
BU242Managerial Communications3
IS320Management Information Systems3
BU335Financial Management I3
BU350Internship & Career Preparation1
BU351Internship 32
BU491Business Strategies & Policy3
Marketing Courses
BU341Consumer Behavior3
BU342Principles of Advertising & PR3
BU442Marketing Research3
Elective Marketing Courses
Select two of the following:6
BU321
Electronic Commerce
BU343
Sales & Sales Management
BU346
Social Media Marketing
BU373
Sports Marketing
BU414
The Global Business Environment
BU441
Public Relations
Total Credits60
1

Course may also satisfy a General Education requirement.

2

BU121 Quantitative Business Concepts may be waived if the student has achieved a B or better in MA109 College Algebra, MA110 Precalculus, or MA115 Calculus I.

3

A marketing student is required to identify and search for internship opportunities in marketing.



For more information on program requirements, consult the Undergraduate Catalog.

Enhance your ability to promote and communicate with a minor in marketing from GCU. You’ll learn how to convey brand messaging, engage audiences, and position products and services for maximum exposure.

Minor Sequence

The Minor in Marketing requires 18 credits from:

BU241Principles of Marketing3
BU341Consumer Behavior3
BU442Marketing Research3
Select three of the following:9
BU321
Electronic Commerce
BU342
Principles of Advertising & PR
BU346
Social Media Marketing
BU373
Sports Marketing
BU441
Public Relations
Total Credits18



For more information on program requirements, consult the Undergraduate Catalog.

Enhance your ability to promote and communicate with a minor in marketing from GCU. You’ll learn how to convey brand messaging, engage audiences, and position products and services for maximum exposure. 

This 18-credit minor challenges students to take an in-depth look at today’s constantly evolving world of social media and how theories can be applied to target and attract online communities and spread messaging to a new group of customers. The minor combines social media theories and practice with traditional marketing strategies to provide students with knowledge and skills for today’s new user-drive marketplace while also teaching students the essential skills of writing for online media, e-commerce, communications, and graphic design.

Minor Sequence

The minor has 12 credits of required courses and 6 credits of elective courses.

Required Courses 1
BU241Principles of Marketing3
BU321Electronic Commerce3
BU346Social Media Marketing3
CM225Transmedia Storytelling3
Elective Courses
Select two of the following:6
EN230
Writing on the Web
EN250
The Power of Grammar
BU441
Public Relations 2
CM220
Introduction to Public Relations 2
CM341
Public Relations Writing
GD113
Computer Graphics
GD322
Web Design I
GD422
Web Design II
BU351
Internship (BU351 has prerequisite of BU350; footnote 3 applies to BU351 and EN405) 3
or EN405
Internship
Total Credits18
1

If a required course for the minor is also a required course for the student’s major, a replacement course for that required course must be selected from the elective course list.

2

Student may take EITHER BU441 Public Relations OR CM220 Introduction to Public Relations but not both.

3

Taken only after completing other minor requirements




For more information on program requirements, consult the Undergraduate Catalog.

In addition to our rigorous academic program, we also emphasize career and professional development through experiential learning. All students within the School of Business & Digital Media are required to complete an internship. Specifically, in Marketing, recent students from our program have interned with:

  • Adapting Social
  • Alston for Athletes
  • Astrozeneca
  • GCU Marketing Department
  • K Shaw Media
  • L.Royalty Clothing
  • Nicholas Pools Inc.
  • Princeton Orthopedic Associates
  • Sportika

Click here for the procedure for registration and completion of an internship.

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