Marketing
Target and reach the right audience—and work in any industry doing it—with a B.S. in Marketing from Georgian Court University. Learn the principles of effective communication while delving into advertising, media relations, market research, and social media. First-hand experiences and real-world examples throughout coursework and projects show you how to apply these basics into creative campaigns that get results, all while showing you the benefits and flexibility of a career in marketing.
This broad major also includes exposure to finance, business law, strategy, and information management to equip creative marketing masterminds to excel in the business world. GCU also offers a minor in marketing and a minor in social media marketing.
To earn this degree, you must successfully complete at least 120 credits, including your General Education requirements and the major requirements below.
Major Sequence
To earn a Bachelor of Science in Marketing, students must successfully complete 120 credits which include 60 credits in accounting, business, and economics coursework as follows:
| Code | Title | Credits |
|---|---|---|
| Business Core Courses | ||
| AC171 | Principles of Financial Accounting | 3 |
| AC172 | Principles of Managerial Accounting | 3 |
| EC181 | Principles of Macroeconomics 1 | 3 |
| EC182 | Principles of Microeconomics 1 | 3 |
| IS224 | Introduction to Business Analytics | 3 |
| BU121 | Quantitative Business Concepts 1,2 | 3 |
| BU211 | Business Law | 3 |
| BU213 | Mgmt Theory & Org. Behavior | 3 |
| BU221 | Business Statistics & Probability | 3 |
| BU241 | Principles of Marketing | 3 |
| BU242 | Managerial Communications | 3 |
| or CM251 | Intercultural Communication | |
| or CM252 | Organizational Communication | |
| IS320 | Management Information Systems | 3 |
| BU335 | Financial Management I | 3 |
| BU350 | Internship & Career Preparation | 1 |
| BU351 | Internship 3 | 2 |
| BU491 | Business Strategies & Policy | 3 |
| Marketing Courses | ||
| BU341 | Consumer Behavior | 3 |
| BU342 | Principles of Advertising & PR | 3 |
| BU442 | Marketing Research | 3 |
| Elective Marketing Courses | ||
| Select two of the following: | 6 | |
BU321 | Electronic Commerce | |
BU343 | Sales & Sales Management | |
BU346 | Social Media Marketing | |
BU414 | The Global Business Environment | |
BU441 | Public Relations | |
SM241 | Sports Marketing | |
| Total Credits | 60 | |
- 1
Course may also satisfy a General Education requirement.
- 2
BU121 Quantitative Business Concepts may be waived if the student has achieved a B or better in MA109 College Algebra, MA110 Precalculus, or MA115 Calculus I.
- 3
A marketing student is required to identify and search for internship opportunities in marketing.
For more information on program requirements, consult the Undergraduate Catalog.
Enhance your ability to promote and communicate with a minor in marketing from GCU. You’ll learn how to convey brand messaging, engage audiences, and position products and services for maximum exposure.
Minor Sequence
The Minor in Marketing requires 18 credits from:
| Code | Title | Credits |
|---|---|---|
| Requirements | ||
| BU241 | Principles of Marketing | 3 |
| BU341 | Consumer Behavior | 3 |
| BU442 | Marketing Research | 3 |
| Select three of the following: | 9 | |
BU321 | Electronic Commerce | |
BU342 | Principles of Advertising & PR | |
BU346 | Social Media Marketing | |
BU441 | Public Relations | |
SM241 | Sports Marketing | |
| Total Credits | 18 | |
For more information on program requirements, consult the Undergraduate Catalog.
Enhance your ability to promote and communicate with a minor in marketing from GCU. You’ll learn how to convey brand messaging, engage audiences, and position products and services for maximum exposure.
This 18-credit minor challenges students to take an in-depth look at today’s constantly evolving world of social media and how theories can be applied to target and attract online communities and spread messaging to a new group of customers. The minor combines social media theories and practice with traditional marketing strategies to provide students with knowledge and skills for today’s new user-drive marketplace while also teaching students the essential skills of writing for online media, e-commerce, communications, and graphic design.
Minor Sequence
The minor has 9 credits of required courses and 9 credits of elective courses.
| Code | Title | Credits |
|---|---|---|
| Required Courses 1 | ||
| BU241 | Principles of Marketing | 3 |
| BU321 | Electronic Commerce | 3 |
| BU346 | Social Media Marketing | 3 |
| Elective Courses | ||
| Select three of the following: | 9 | |
BU351 | Internship (BU351 has prerequisite of BU350; footnote 3 applies to BU351 and EN405) 3 | |
or EN405 | Internship | |
BU441 | Public Relations 2 | |
CM/AR200 | Visual Communication | |
CM/AR205 | Transmedia Storytelling | |
CM/EN210 | Writing for the Mass Media | |
CM220 | Introduction to Public Relations 2 | |
CM/EN230 | Writing on the Web | |
CM302 | Mass Media & Social Issues | |
CM305 | Media Law & Ethics | |
CM/EN341 | Public Relations Writing | |
GD113 | Computer Graphics | |
GD322 | Web Design I | |
GD422 | Web Design II | |
| Total Credits | 18 | |
- 1
If a required course for the minor is also a required course for the student’s major, a replacement course for that required course must be selected from the elective course list.
- 2
Student may take EITHER BU441 Public Relations OR CM220 Introduction to Public Relations but not both.
- 3
Taken only after completing other minor requirements
For more information on program requirements, consult the Undergraduate Catalog.
- Before you begin your internship, schedule an appointment at georgian.as.me/?calendarID=2795200 to meet with Theodora Sergiou, Internship and Student Development Coordinator for the School of Business and Digital Media (SBDM).
- Complete the Internship Registration and Contract using CareerLink.
- Go to georgian.edu/careerlink.
- Select “I am a Student.” If this is your first time signing in, enter your GCU password and select “Activate” account to complete your profile and create a Careerlink password. If you have already set up a CareerLink profile, sign in using your GCU username and the CareerLink password you created for this account (not your GCU password).
- Once logged on, select “Experiential Learning” from the action menu.
- Complete the SBDM Approval Form online. Once approved, you will receive e-mail confirmation.
- Students register for the internship course by first requesting permission from Professor Sergiou in Self-Service, and then going back into Self-Service and completing registration.
- Business majors will register for BU351.
- Digital communication majors will register for CM405.
- Graphic Design and Multimedia majors will register for GD429.
- During the internship, you should maintain a weekly journal of hours worked, tasks performed, and personal reflections. Regularly review your progress with the internship coordinator and employer.
- Toward the end of your internship and at least two weeks before the end of the semester, go back into CareerLink to submit the Internship Evaluation Form online.
- At the conclusion of the semester, you will prepare a PowerPoint presentation on your internship experience containing:
- an overview of the enterprise;
- a job description;
- an explanation of how you achieved your learning objectives; and
- and a self-reflection on the impact of the internship on your career choice, goals, and plans.
Fast Facts
