Skip NavigationMAIN MENU

Georgian Court University is monitoring COVID-19 case trends. Vaccines are mandatory, and boosters are required for all students as of Fall 2022. The university will lift the limits on in-person meetings and will return to a mask-optional policy on Monday, June 6, 2022. Students are reminded that under the mask-optional policy, faculty may require masking during class sessions. Please continue to keep a mask with you at all times.

Please see the updated Fall 2022 Policy for Students for more details.

Please regularly check GCU e-mails and https://georgian.edu/health-services/coronavirus/ for the most up-to-date information.

Marketing

Target and reach the right audience—and work in any industry doing it—with a B.S. in Marketing from Georgian Court University. Learn the principles of effective communication while delving into advertising, media relations, market research, and social media. First-hand experiences and real-world examples throughout coursework and projects show you how to apply these basics into creative campaigns that get results, all while showing you the benefits and flexibility of a career in marketing.

This broad major also includes exposure to finance, business law, strategy, and information management to equip creative marketing masterminds to excel in the business world. GCU also offers a minor in marketing and a minor in social media marketing.



For more information on program requirements, consult the Undergraduate Catalog.

Enhance your ability to promote and communicate with a minor in marketing from GCU. You’ll learn how to convey brand messaging, engage audiences, and position products and services for maximum exposure.

Minor Sequence

The Minor in Marketing requires 18 credits from:

Requirements
BU241Principles of Marketing3
BU341Consumer Behavior3
BU442Marketing Research3
Select three of the following:9
BU321
Electronic Commerce
BU342
Principles of Advertising & PR
BU346
Social Media Marketing
BU441
Public Relations
SM241
Sports Marketing
Total Credits18



For more information on program requirements, consult the Undergraduate Catalog.

Enhance your ability to promote and communicate with a minor in marketing from GCU. You’ll learn how to convey brand messaging, engage audiences, and position products and services for maximum exposure. 

This 18-credit minor challenges students to take an in-depth look at today’s constantly evolving world of social media and how theories can be applied to target and attract online communities and spread messaging to a new group of customers. The minor combines social media theories and practice with traditional marketing strategies to provide students with knowledge and skills for today’s new user-drive marketplace while also teaching students the essential skills of writing for online media, e-commerce, communications, and graphic design.

Minor Sequence

The minor has 9 credits of required courses and 9 credits of elective courses.

Required Courses 1
BU241Principles of Marketing3
BU321Electronic Commerce3
BU346Social Media Marketing3
Elective Courses
Select three of the following:9
BU351
Internship (BU351 has prerequisite of BU350; footnote 3 applies to BU351 and EN405) 3
or EN405
Internship
BU441
Public Relations 2
CM/AR200
Visual Communication
CM/AR205
Transmedia Storytelling
CM/EN210
Writing for the Mass Media
CM220
Introduction to Public Relations 2
CM/EN230
Writing on the Web
CM302
Mass Media & Social Issues
CM305
Media Law & Ethics
CM/EN341
Public Relations Writing
GD113
Computer Graphics
GD322
Web Design I
GD422
Web Design II
Total Credits18
1

If a required course for the minor is also a required course for the student’s major, a replacement course for that required course must be selected from the elective course list.

2

Student may take EITHER BU441 Public Relations OR CM220 Introduction to Public Relations but not both.

3

Taken only after completing other minor requirements




For more information on program requirements, consult the Undergraduate Catalog.

In addition to our rigorous academic program, we also emphasize career and professional development through experiential learning. All students within the School of Business & Digital Media are required to complete an internship. Specifically, in Marketing, recent students from our program have interned with:

  • Adapting Social
  • Alston for Athletes
  • Astrozeneca
  • GCU Marketing Department
  • K Shaw Media
  • L.Royalty Clothing
  • Nicholas Pools Inc.
  • Princeton Orthopedic Associates
  • Sportika

Click here for the procedure for registration and completion of an internship.

Expand Possibility

Fast Facts

We use cookies and similar technologies to understand our visitors’ experiences. By continuing to use this website, you agree to this condition of use. For further information please see our privacy policy.