Marketing

To earn this degree, students must successfully complete at least 120 credits, including General Education requirements and the major requirements below.

Major Sequence

To earn a Bachelor of Science in Marketing, students must successfully complete 120 credits which include s the business core, which is 45 credits in accounting, business, and economics coursework, plus additional courses in marketing as follows:

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Course may also satisfy a General Education requirement.

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BU121 Quantitative Business Concepts may be waived if the student has achieved a B or better in MA109 College Algebra, MA110 Precalculus, or MA115 Calculus I.

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A marketing student is required to identify and search for internship opportunities in marketing.

 Optional Concentration in Digital Marketing

This option within the B.S. in Marketing major requires 12 credits.

While working on your marketing degree, students have the option to complete four additional courses in digital marketing to gain vital skills for entry level marketing coordinators and managers. The School of Business & Digital Media partners with other colleges to create this unique degree that combines courses on our campus with online courses taught by industry experts at no additional cost. Students will become proficient in the use of the social media and email marketing channels, plus paid and organic search.

In addition, as part of the coursework, you’ll also achieve a number of professional certifications using some of the industry’s leading tools – including the following Google and Hubspot Certifications:

• Google Ads Search Certification
• Google Analytics Individual Qualification
• Email Marketing
• Search Engine Optimization
• Content Marketing

This option within the B.S. in Marketing major requires 12 credits.

Enhance your ability to promote and communicate with a minor in marketing from GCU. You’ll learn how to convey brand messaging, engage audiences, and position products and services for maximum exposure.

Minor Sequence

The Minor in Marketing requires 18 credits from:

Enhance your ability to promote and communicate with a minor in marketing from GCU. You’ll learn how to convey brand messaging, engage audiences, and position products and services for maximum exposure.

As part of the coursework, you’ll also achieve a number of professional certifications using some of the industry’s leading tools – including the following Hubspot Certifications:

• Social Media Marketing Strategy
• Content Marketing

This 18-credit minor challenges students to take an in-depth look at today’s constantly evolving world of social media and how theories can be applied to target and attract online communities and spread messaging to a new group of customers. The minor combines social media theories and practice with traditional marketing strategies to provide students with knowledge and skills for today’s new user-drive marketplace while also teaching students the essential skills of writing for online media, e-commerce, communications, and graphic design.

Minor Sequence

The minor has 12 credits of required courses and 6 credits of elective courses.

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If a required course for the minor is also a required course for the student’s major, a replacement course for that required course must be selected from the elective course list.

1. Before you begin your internship, schedule an appointment at georgian.as.me/?calendarID=2795200 to meet with Theodora Sergiou, Internship and Student Development Coordinator for the School of Business and Digital Media (SBDM).
2. Complete the Internship Registration and Contract using CareerLink.
   • Go to georgian.edu/careerlink.
   • Select “I am a Student.” If this is your first time signing in, enter your GCU password and select “Activate” account to complete your profile and create a Careerlink password. If you have already set up a CareerLink profile, sign in using your GCU username and the CareerLink password you created for this account (not your GCU password).
   • Once logged on, select “Experiential Learning” from the action menu.
   • Complete the SBDM Approval Form online. Once approved, you will receive e-mail confirmation.
3. Students register for the internship course by first requesting permission from Professor Sergiou in Self-Service, and then going back into Self-Service and completing registration.
   • Business majors will register for BU351.
   • Digital communication majors will register for CM405.
   • Graphic Design and Multimedia majors will register for GD429.
4. During the internship, you should maintain a weekly journal of hours worked, tasks performed, and personal reflections. Regularly review your progress with the internship coordinator and employer.
5. Toward the end of your internship and at least two weeks before the end of the semester, go back into CareerLink to submit the Internship Evaluation Form online.
6. At the conclusion of the semester, you will prepare a PowerPoint presentation on your internship experience containing:
   • an overview of the enterprise;
   • a job description;
   • an explanation of how you achieved your learning objectives; and
   • and a self-reflection on the impact of the internship on your career choice, goals, and plans.