Marketing Program Highlights
Program
Marketing B.A.
1–2 Years
Average time to complete
Delivery
On Campus
Master the Principles of Marketing at GCU
Learn the principles of effective communication while delving into advertising, media relations, market research, and social media by pursuing a marketing degree at Georgian Court University. Hands-on learning experiences throughout the coursework show you how to apply marketing principles into creative campaigns that get results, all while showing you the benefits and flexibility of a career in marketing.
Why you should pursue a Marketing degree at GCU
Hands-On Learning
GCU marketing students have the opportunity to develop marketing campaigns as a part of the program coursework. Get a head start on filling out your resume with our experiential learning opportunities, or intern at leading start-ups and industry giants.
Work in Any Industry
All industries need to communicate with the rest of the world. Marketing professionals are essential in helping organizations promote their products, services, and brand messages to the world, ensuring visibility and growth in competitive markets. Pursue a marketing degree at GCU, and then find an industry that interests you to work in. With GCU conveniently located near New York City, you’ll enjoy opportunities that come with being just a short trip away from one of the epicenters of brands and communication in the world.
Mercy Core Values
We are devoted to our core values of respect, integrity, justice, compassion, and service, which are woven through each course and every aspect of our educational experience. At GCU, students, faculty, and staff see themselves as something bigger than themselves, recognizing their ability and responsibility to change the world as individuals and as a community.
Why GCU?
Georgian Court University is synonymous with possibility. Our education—which revolves around a broad liberal arts education, plenty of hands-on learning opportunities, and a tight-knit community—expands what’s possible in your life. All of this combined with more than $17 million in financial aid annually helps GCU to be recognized as a vehicle for social mobility.
Marketing Program Information
To earn a marketing degree from Georgian Court University, you must complete at least 120 credits, including General Education requirements. Explore the degree requirements below, along with information on similar programs and minoring in marketing.
Marketing Curriculum
The B.S. in Marketing program provides students with essential skills and knowledge about important aspects of marketing and sales, such as advertising strategies, brand management, consumer behavior, personal selling and sales management, market research, and analytics, and helps them develop cutting-edge skills in digital and social media marketing. First-hand experiences and real-world examples throughout coursework show students how to apply these basics into creative campaigns that get results, while exposing students to the benefits and flexibility of a career in marketing.
The B.S. in Marketing is accredited by the Accreditation Council for Business Schools and Programs (ACBSP).
To earn this degree, students must successfully complete at least 120 credits, including General Education requirements and the major requirements below.
Major Sequence
To earn a Bachelor of Science in Marketing, students must successfully complete 120 credits which include s the business core, which is 45 credits in accounting, business, and economics coursework, plus additional courses in marketing as follows:
| Code | Title | Credits |
|---|---|---|
| Business Core Courses | ||
| AC171 | Principles of Financial Accounting | 3.0 |
| AC172 | Principles of Managerial Accounting | 3.0 |
| EC181 | Principles of Macroeconomics 1 | 3.0 |
| EC182 | Principles of Microeconomics 1 | 3.0 |
| BU121 | Quantitative Business Concepts 1,2 | 3.0 |
| BU211 | Business Law | 3.0 |
| BU213 | Mgmt Theory & Org. Behavior | 3.0 |
| BU221 | Business Statistics & Probability | 3.0 |
| IS224 | Introduction to Business Analytics | 3.0 |
| FIN235 | Introduction to Finance | 3.0 |
| MK241 | Principles of Marketing | 3.0 |
| BU242 | Managerial Communications | 3.0 |
| or CM251 | Intercultural Communication | |
| or CM252 | Organizational Communication | |
| IS320 | Management Information Systems | 3.0 |
| BU350 | Internship & Career Preparation | 1.0 |
| BU351 | Internship 3 | 2.0 |
| BU491 | Business Strategies & Policy | 3.0 |
| Marketing Courses | ||
| MK246 | Social Media Marketing | 3.0 |
| MK341 | Consumer Behavior | 3.0 |
| MK442 | Marketing Research | 3.0 |
| Elective Marketing Courses | ||
| Select three of the following: | 9.0 | |
BU321 | Electronic Commerce | |
CM309 | Public Relations Writing | |
MK256 | Email Marketing | |
MK266 | Viral & Organic Growth | |
MK342 | Principles of Advertising & PR | |
MK343 | Sales & Sales Management | |
MK346 | SEO and SEM | |
MK446 | Digital Marketing Analytics | |
SM241 | Sport Marketing | |
| Total Credits | 63.0 | |
- 1
Course may also satisfy a General Education requirement.
- 2
BU121 Quantitative Business Concepts may be waived if the student has achieved a B or better in MA109 College Algebra, MA110 Precalculus, or MA115 Calculus I.
- 3
A marketing student is required to identify and search for internship opportunities in marketing.
Optional Concentration in Digital Marketing
This option within the B.S. in Marketing major requires 12 credits.
| Code | Title | Credits |
|---|---|---|
| MK256 | Email Marketing | 3.0 |
| MK266 | Viral & Organic Growth | 3.0 |
| MK346 | SEO and SEM | 3.0 |
| MK446 | Digital Marketing Analytics | 3.0 |
| Total Credits | 12.0 | |
For more information on program requirements, consult the Undergraduate Catalog.
Optional Concentration in Digital Marketing
While working on your marketing degree, students have the option to complete four additional courses in digital marketing to gain vital skills for entry level marketing coordinators and managers. The School of Business & Digital Media partners with other colleges to create this unique degree that combines courses on our campus with online courses taught by industry experts at no additional cost. Students will become proficient in the use of the social media and email marketing channels, plus paid and organic search.
In addition, as part of the coursework, you’ll also achieve a number of professional certifications using some of the industry’s leading tools – including the following Google and Hubspot Certifications:
- Google Ads Search Certification
- Google Analytics Individual Qualification
- Email Marketing
- Search Engine Optimization
- Content Marketing
This option within the B.S. in Marketing major requires 12 credits.
| Code | Title | Credits |
|---|---|---|
| MK256 | Email Marketing | 3.0 |
| MK266 | Viral & Organic Growth | 3.0 |
| MK346 | SEO and SEM | 3.0 |
| MK446 | Digital Marketing Analytics | 3.0 |
| Total Credits | 12.0 | |
Marketing Minor
Minor Sequence
Up to two three-credit courses (six credits total) may double-count for a student’s major, other minor, or general education requirements and the marketing minor.
The Minor in Marketing requires 18 credits from:
| Code | Title | Credits |
|---|---|---|
| Requirements | ||
| MK241 | Principles of Marketing | 3.0 |
| MK341 | Consumer Behavior | 3.0 |
| MK442 | Marketing Research | 3.0 |
| Select three of the following: | 9.0 | |
BU321 | Electronic Commerce | |
CM309 | Public Relations Writing | |
MK246 | Social Media Marketing | |
MK256 | Email Marketing | |
MK342 | Principles of Advertising & PR | |
MK346 | SEO and SEM | |
MK446 | Digital Marketing Analytics | |
SM241 | Sport Marketing | |
| Total Credits | 18.0 | |
For more information on program requirements, consult the Undergraduate Catalog.
Social Media Marketing Minor
This 18-credit minor challenges students to take an in-depth look at today’s constantly evolving world of social media and how theories can be applied to target and attract online communities and spread messaging to a new group of customers. The minor combines social media theories and practice with traditional marketing strategies to provide students with knowledge and skills for today’s new user-drive marketplace while also teaching students the essential skills of writing for online media, e-commerce, communications, and graphic design.
Minor Sequence
Up to two three-credit courses (six credits total) may double-count for a student’s major, other minor, or general education requirements and the social media marketing minor. The minor has 12 credits of required courses and 6 credits of elective courses.
| Code | Title | Credits |
|---|---|---|
| Required Courses | ||
| BU321 | Electronic Commerce | 3.0 |
| MK241 | Principles of Marketing | 3.0 |
| MK246 | Social Media Marketing | 3.0 |
| MK266 | Viral & Organic Growth | 3.0 |
| Elective Courses | ||
| Select two of the following, at least one of which must be a CM course: | 6.0 | |
CM/AR200 | Visual Communication | |
CM/AR205 | Transmedia Storytelling | |
CM209 | Introduction to Public Relations | |
CM/EN210 | Writing for the Mass Media | |
CM302 | Mass Media & Social Issues | |
CM/EN309 | Public Relations Writing | |
GD113 | Computer Graphics | |
GD322 | Web Design I | |
GD422 | Web Design II | |
MK256 | Email Marketing | |
MK346 | SEO and SEM | |
MK446 | Digital Marketing Analytics | |
| Total Credits | 18.0 | |
For more information on program requirements, consult the Undergraduate Catalog.
Department of Business Administration Faculty
Meera R. Behera, Ph.D.
Assistant Professor of Finance
School of Business & Digital Media
Farley Center (312)
mbehera@georgian.edu
(732) 987-2162
Jeongwon Choi, Ph.D.
Assistant Professor & Program Coordinator, Sport Management
School of Business & Digital Media
Farley Center (315)
jchoi@georgian.edu
Jennifer J. Edmonds, Ph.D.
Dean
School of Business & Digital Media
Farley Center
jedmonds@georgian.edu
732-987-2662
Cathleen M. McQuillen, D.P.S.
Associate Professor
School of Business & Digital Media
Farley Center FC311
cmcquillen@georgian.edu
732-987-2623
Monahan, Dr. Joseph
Professor
School of Business & Digital Media
Farley Center (314)
jmonahan@georgian.edu
732-987-2668
Amitabh Mungale, Ph.D.
Assistant Professor
School of Business & Digital Media
Farley Center (304)
amungale@georgian.edu
732-987-2725
Michael Pawlish, Ph.D.
Assistant Professor
School of Business & Digital Media
Farley Center (304)
mpawlish@georgian.edu
732-987-2737
Neal Steed, J.D.
Assistant Professor
School of Business & Digital Media
Farley Center (308)
nsteed@georgian.edu
Janice Warner, Ph.D.
Provost
Jeffries Hall 106
jwarner@georgian.edu
732-987-2314
Marketing Course Rotation
| COURSE ID# | TITLE | FALL | SPRING |
|---|---|---|---|
| MARKETING MAJOR | |||
| MK246 | Social Media Marketing | X | |
| MK341 | Consumer Behavior | X | |
| MK442 | Marketing Research | X | |
| plus three of the following | |||
| MK256 | Email Marketing | X | |
| MK266 | Viral & Organic Growth | X | |
| MK342 | Principles of Advertising & PR | X | X |
| MK343 | Sales & Sales Management | as needed | |
| MK346 | SEO and SEM | X | |
| MK446 | Digital Marketing Analytics | X | |
| BU321 | Electronic Commerce | ||
| CM309 | Public Relations Writing | X | |
| SM241 | Sport Marketing | X | |
| MARKETING MINOR | |||
| MK241 | Princ of Marketing | X | |
| MK341 | Consumer Behavior | X | |
| MK442 | Marketing Research | X | |
| plus three of the following | |||
| BU321 | Electronic Commerce | ||
| CM309 | Public Relations Writing | X | |
| MK246 | Social Media Marketing | X | |
| MK256 | Email Marketing | X | |
| MK266 | Viral & Organic Growth | X | |
| MK342 | Principles of Advertising & PR | X | X |
| MK346 | SEO and SEM | X | |
| MK446 | Digital Marketing Analytics | X | |
| SM241 | Sport Marketing | X | |
Internships
- Before you begin your internship, schedule an appointment at georgian.as.me/?calendarID=2795200 to meet with Theodora Sergiou, Internship and Student Development Coordinator for the School of Business and Digital Media (SBDM).
- Complete the Internship Registration and Contract using CareerLink.
- Go to georgian.edu/careerlink.
- Select “I am a Student.” If this is your first time signing in, enter your GCU password and select “Activate” account to complete your profile and create a Careerlink password. If you have already set up a CareerLink profile, sign in using your GCU username and the CareerLink password you created for this account (not your GCU password).
- Once logged on, select “Experiential Learning” from the action menu.
- Complete the SBDM Approval Form online. Once approved, you will receive e-mail confirmation.
- Students register for the internship course by first requesting permission from Professor Sergiou in Self-Service, and then going back into Self-Service and completing registration.
- Business majors will register for BU351.
- Digital communication majors will register for CM405.
- Graphic Design and Multimedia majors will register for GD429.
- During the internship, you should maintain a weekly journal of hours worked, tasks performed, and personal reflections. Regularly review your progress with the internship coordinator and employer.
- Toward the end of your internship and at least two weeks before the end of the semester, go back into CareerLink to submit the Internship Evaluation Form online.
- At the conclusion of the semester, you will prepare a PowerPoint presentation on your internship experience containing:
- an overview of the enterprise;
- a job description;
- an explanation of how you achieved your learning objectives; and
- and a self-reflection on the impact of the internship on your career choice, goals, and plans.
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Take Your GCU Marketing Degree to Any Industry
By the time you graduate with a degree in marketing from Georgian Court University, you’ll possess skills and knowledge about important aspects of marketing, such as advertising strategies, brand management, consumer behavior, personal selling and sales management, market research, and analytics. You’ll also have cutting-edge skills in digital and social media marketing. The GCU marketing major preps to apply to exciting marketing jobs in just about any industry. And as a GCU student, you’ll have access to Career Services, which can help you plan out your career and provide you with the resources to take the step from college student to employed adult.
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