Skip NavigationMAIN MENU

Marketing

Target and reach the right audience—and work in any industry doing it—with a B.S. in Marketing from Georgian Court University. Learn the principles of effective communication while delving into advertising, media relations, market research, and social media. First-hand experiences and real-world examples throughout coursework and projects show you how to apply these basics into creative campaigns that get results, all while showing you the benefits and flexibility of a career in marketing.

This broad major also includes exposure to finance, business law, strategy, and information management to equip creative marketing masterminds to excel in the business world. GCU also offers a minor in marketing and a minor in social media marketing.

To earn this degree, you must successfully complete at least 120 credits, including your General Education requirements and the major requirements below.

Major Sequence

To earn a Bachelor of Science in Marketing, students must successfully complete 120 credits which include 60 credits in accounting, business, and economics coursework as follows:

Business Core Courses
AC171Principles of Financial Accounting3
AC172Principles of Managerial Accounting3
EC181Principles of Macroeconomics 13
EC182Principles of Microeconomics 13
IS224Introduction to Business Analytics3
BU121Quantitative Business Concepts 1,23
BU211Business Law3
BU213Mgmt Theory & Org. Behavior3
BU221Business Statistics & Probability3
BU241Principles of Marketing3
BU242Managerial Communications3
or CM251 Intercultural Communication
or CM252 Organizational Communication
IS320Management Information Systems3
BU335Financial Management I3
BU350Internship & Career Preparation1
BU351Internship 32
BU491Business Strategies & Policy3
Marketing Courses
BU341Consumer Behavior3
BU342Principles of Advertising & PR3
BU442Marketing Research3
Elective Marketing Courses
Select two of the following:6
BU321
Electronic Commerce
BU343
Sales & Sales Management
BU346
Social Media Marketing
BU414
The Global Business Environment
BU441
Public Relations
SM241
Sports Marketing
Total Credits60
1

Course may also satisfy a General Education requirement.

2

BU121 Quantitative Business Concepts may be waived if the student has achieved a B or better in MA109 College Algebra, MA110 Precalculus, or MA115 Calculus I.

3

A marketing student is required to identify and search for internship opportunities in marketing.



For more information on program requirements, consult the Undergraduate Catalog.

Enhance your ability to promote and communicate with a minor in marketing from GCU. You’ll learn how to convey brand messaging, engage audiences, and position products and services for maximum exposure.

Minor Sequence

The Minor in Marketing requires 18 credits from:

Requirements
BU241Principles of Marketing3
BU341Consumer Behavior3
BU442Marketing Research3
Select three of the following:9
BU321
Electronic Commerce
BU342
Principles of Advertising & PR
BU346
Social Media Marketing
BU441
Public Relations
SM241
Sports Marketing
Total Credits18



For more information on program requirements, consult the Undergraduate Catalog.

Enhance your ability to promote and communicate with a minor in marketing from GCU. You’ll learn how to convey brand messaging, engage audiences, and position products and services for maximum exposure. 

This 18-credit minor challenges students to take an in-depth look at today’s constantly evolving world of social media and how theories can be applied to target and attract online communities and spread messaging to a new group of customers. The minor combines social media theories and practice with traditional marketing strategies to provide students with knowledge and skills for today’s new user-drive marketplace while also teaching students the essential skills of writing for online media, e-commerce, communications, and graphic design.

Minor Sequence

The minor has 9 credits of required courses and 9 credits of elective courses.

Required Courses 1
BU241Principles of Marketing3
BU321Electronic Commerce3
BU346Social Media Marketing3
Elective Courses
Select three of the following:9
BU351
Internship (BU351 has prerequisite of BU350; footnote 3 applies to BU351 and EN405) 3
or EN405
Internship
BU441
Public Relations 2
CM/AR200
Visual Communication
CM/AR205
Transmedia Storytelling
CM/EN210
Writing for the Mass Media
CM220
Introduction to Public Relations 2
CM/EN230
Writing on the Web
CM302
Mass Media & Social Issues
CM305
Media Law & Ethics
CM/EN341
Public Relations Writing
GD113
Computer Graphics
GD322
Web Design I
GD422
Web Design II
Total Credits18
1

If a required course for the minor is also a required course for the student’s major, a replacement course for that required course must be selected from the elective course list.

2

Student may take EITHER BU441 Public Relations OR CM220 Introduction to Public Relations but not both.

3

Taken only after completing other minor requirements




For more information on program requirements, consult the Undergraduate Catalog.

  1. Before you begin your internship, schedule an appointment at georgian.as.me/?calendarID=2795200 to meet with Theodora Sergiou, Internship and Student Development Coordinator for the School of Business and Digital Media (SBDM).
  2. Complete the Internship Registration and Contract using CareerLink.
    • Go to georgian.edu/careerlink.
    • Select “I am a Student.” If this is your first time signing in, enter your GCU password and select “Activate” account to complete your profile and create a Careerlink password. If you have already set up a CareerLink profile, sign in using your GCU username and the CareerLink password you created for this account (not your GCU password).
    • Once logged on, select “Experiential Learning” from the action menu.
    • Complete the SBDM Approval Form online. Once approved, you will receive e-mail confirmation.
  3. Students register for the internship course by first requesting permission from Professor Sergiou in Self-Service, and then going back into Self-Service and completing registration.
    • Business majors will register for BU351.
    • Digital communication majors will register for CM405.
    • Graphic Design and Multimedia majors will register for GD429.
  4. During the internship, you should maintain a weekly journal of hours worked, tasks performed, and personal reflections. Regularly review your progress with the internship coordinator and employer.
  5. Toward the end of your internship and at least two weeks before the end of the semester, go back into CareerLink to submit the Internship Evaluation Form online.
  6. At the conclusion of the semester, you will prepare a PowerPoint presentation on your internship experience containing:
    • an overview of the enterprise;
    • a job description;
    • an explanation of how you achieved your learning objectives; and
    • and a self-reflection on the impact of the internship on your career choice, goals, and plans.

Expand Possibility

Fast Facts

We use cookies and similar technologies to understand our visitors’ experiences. By continuing to use this website, you agree to this condition of use. For further information please see our privacy policy.